It's ABSOLUTELY ESSENTIAL to get to grips with what's involved in being mobile-friendly now that:
This page covers:
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Two tools to test mobile-friendliness
The two main search engines both have a tool to test out whether or not a website or blog is mobile friendly.
I recommend you use both as I find they give slightly different results. This is what this website looks like on the Google Mobile-Friendly Test
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Accessible
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Technically efficient and effective
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Is it easy to navigate using a mobile device?
Can you read the text easily?
Is scrolling easy?
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Does the content resize to the size of the viewable screen?
Does it load quickly using mobile broadband? Is it compatible with all devices?
Do URLs and html stay the same? Does it pass the Google Mobile-Friendly Test?
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Prioritising for mobile devices
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Responsive templates
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It's essential that a website works well on a mobile device for the customer. That means:
Google recommends that you Optimize your entire site for mobile devices. Google now ranks websites accessed via mobile devices by whether or not the website has been optimised for a mobile experience. If you've not updated your website will not rank well for mobile devices. Mobile devices are now the technology of choice for many people browsing websites.
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Responsive templates enable a web design to resize automatically for any screen size. Plus when using a responsive web design:
Google recommends responsive web design and provides some excellent advice about:
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Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Google |
Mobile-first is happening whether you like it or not If you have different websites for mobile and desktop and your mobile website has far less content – you do have something to worry about. Yoast |
Getting Started - includes tips on:
Google is aiming to have just one index - for all desktop and mobile sites at some point in the future. It's been giving more and more priority to mobile-first indexing over time.
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Mobile Indexing: Google emphasises mobile indexing.
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