I regularly get approaches from people representing SEO companies who promise that they can help improve the performance of my website.
I normally send them straight to the spam folder. However they're sneaky and use forms on your website.
This is one such - which came in via a form response on Art Business Info for Artists this morning
This is the reply I've just sent to Alan.
If you get approaches like this:
You most certainly don't need to be spending a lot of money. Most artists simply don't need help from professional companies if they are prepared to learn the basics for themselves. It's not difficult.
Personally I'd recommend avoiding SEO companies who in my book are the equivalent of snake oil salesmen!
Try and see how far you can get on your own through studying the basics of what helps with marketing your art online. Unless you've got a BIG pot of money to sink into creating a brand and marketing it and expert who gets results for ARTISTS!
One simple way to improve your website performance
I've always found the Google Webmaster Guidelines is a good place to start because you need to ensure your website is compliant with Google if you are to get a good ranking and turn up in search enquiries.
Work your way through these before you ever contemplate looking around for more help.
What's your best tip for fellow artists?
Please share your best tip for improving the performance of your website.
Mine relates to being very careful how you title pages and construct URLs for individual pages on your website.
About Business News for Artists
To become a successful artist you need to get on top of the business side of being an artist.
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Katherine Tyrrell writes about art, artists and the art business and has followers all over the world. She also delivers workshops for art organisations and reviews websites and career strategies for artists.
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This website provides a compendium of resources about the art business for artists.
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