I regularly get approaches from people representing SEO companies who promise that they can help improve the performance of my website.
I normally send them straight to the spam folder. However they're sneaky and use forms on your website.
This is one such - which came in via a form response on Art Business Info for Artists this morning
This is the reply I've just sent to Alan.
If you get approaches like this:
You most certainly don't need to be spending a lot of money. Most artists simply don't need help from professional companies if they are prepared to learn the basics for themselves. It's not difficult.
Personally I'd recommend avoiding SEO companies who in my book are the equivalent of snake oil salesmen!
Try and see how far you can get on your own through studying the basics of what helps with marketing your art online. Unless you've got a BIG pot of money to sink into creating a brand and marketing it and expert who gets results for ARTISTS!
One simple way to improve your website performance
I've always found the Google Webmaster Guidelines is a good place to start because you need to ensure your website is compliant with Google if you are to get a good ranking and turn up in search enquiries.
Work your way through these before you ever contemplate looking around for more help.
What's your best tip for fellow artists?
Please share your best tip for improving the performance of your website.
Mine relates to being very careful how you title pages and construct URLs for individual pages on your website.
Do you struggle with getting image sites right in terms of:
This morning I came across an incredibly helpful infographic which has now been imported into this site - see my new page Image Sizes for Social Media Sites in the Marketing section
The social media sites it covers include:
The infographic provides the precise dimensions for each specfic image.
TIPS AND TECHNIQUES: The post also provides detailed and very helpful notes about:
In summary I recommend this Infographic. I suggest your save the original post to your bookmarks - but if you lose it any time you now know you can find it again on this site.
You’ll also get the chance to ask specific questions in the webinar and you don’t need a webcam or microphone to use this service.
My guess is the webinars are probably also suitable for more experienced people who want to check out they're doing the right thing! Or maybe just a refresher to remind you of anything you might have forgotten!
Record keeping for the self-employed - 27 September 2016 15:00 to 16:00
How to set up a record keeping system and what to record.
Find out about
Business expenses for the self-employed - 29 September 2016 11:00 to 12:00
This webinar covers
Capital Allowances for the self-employed - 30 September 2016 9:00 to 10:00
You can also follow the HMRC Twitter feed for HMRC Business Help @HMRCbusiness
I've created a new section on this website devoted to how to frame and hang art.
It provides a home for information, advice and tips and techniques - and links to more of the same - about different aspects of matting, framing and hanging artwork - including:
To date it has two sub-pages:
I've also been writing quite a lot on my main blog about framing art in recent months.
About Business News for Artists
To become a successful artist you need to get on top of the business side of being an artist.
This site helps those who need
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Katherine Tyrrell writes about art, artists and the art business and has followers all over the world. She also delivers workshops for art organisations and reviews websites and career strategies for artists.
Art Business Blogs
This website iprovides a compendium of resources about the art business for artists.
It helps artists learn how to do better at being business-like, marketing and selling art and looking after their financial security.
If you've got any suggestions for what you'd like to see on this website please send me your suggestion
1) Content and the law change all the time.
2) Given the size and scope of this site I do NOT warrant that
3) This website is free for you but not for me. Links to books are Amazon Affiliate links. Buying a book via this website means I get a very small payment which helps to fund and maintain this website. .I much appreciate any support your provide.