Art Business Info. for Artists
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    • How to write an Artist's Statement >
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      • The Language of an Artist's Statement
      • What an artist statement should contain
      • Examples of Artists Statements
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      • Social Media summaries
      • CV for Artists
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      • Why websites matter
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    • Trading Law & Regulations for Artists (UK)
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    • Art Exhibitions & Competitions >
      • Juried Exhibitions & Art Competitions
      • Juried Art Exhibition Checklist for Artists
      • How to cost a juried exhibition entry
      • How to make labels for an art exhibition
    • A Guide to Art Agents and Consultants
    • A Guide to Art Dealers & Galleries >
      • How to find the right gallery
    • The Artist-run Gallery
    • The Vanity Gallery
    • Art Fairs
    • Alternative Options for Exhibitions
    • How to Sell Art from Home
    • Open Studios
  • FRAME ART
    • List of Recommended Picture Framers
    • Conservation Products
    • Framing for open exhibitions and art competitions
    • Framing Videos
    • How to hang a picture
  • SHIP ART
    • How to pack artwork >
      • How to pack and ship pastel paintings
    • Packaging materials
    • How to ship art internationally >
      • Rules of Origin
      • Export Licences for Cultural Goods
    • How to ship art to exhibitions
    • How to mail art - Post & Parcel Services
    • UK & Ireland: Art Transport Services
    • USA Art Transport Services
  • COPYRIGHT
    • Copyright and artists' rights
    • BASICS: Copyright Infringement and Fair Use
    • How to protect artwork online
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    • What to do about copyright infringement - for artists
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  • MONEY & TAX
    • How to work out profit from an art sale
    • How to Price Your Art >
      • How important is price when buying art?
      • Options for Pricing Art
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      • Art Experts on Pricing Art
      • How artists price their art
      • The price of affordable art
    • Payments to Artists >
      • Paying Artists
      • How to create an Invoice
    • VAT for Artists
    • Tax Tips for Artists >
      • Tax on prize money
      • UK Tax Tips for Artists
      • UK: Self-Assessment Video Tips
      • USA Tax Tips for Artists
      • Ireland: Tax for Artists
      • Australia: Tax Tips for Artists
    • Insurance for Art and Artists >
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      • UK Insurance Policies for art and artists
      • USA & Canada: Insurance Policies for Art and Artists
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A Guide to
Art Agents and Consultants

You want your art career to take-off - but you're not sure how - and you need help.

This page aims to demystify art agents and art consultants
- who they are, what they do and whether they can help you.
 

Art Agents and Art Consultants are people who promote art
- but for different clients and often from an office rather than a gallery. 
It's not unusual for artists to be unclear or under the wrong impression about how these people work. 

​Below you can find sections - with references - devoted to the roles of:
  • types of agents and consultants
  • the illustration agent
  • the fine art agent
  • the corporate art consultant
PLUS
  • the art business and marketing consultant​
PLEASE NOTE:
  • I do not provide any recommendations about artist agents.
  • I do NOT respond to any requests for recommendations.
  • I also do not need your help with my activities.
First a quick summary and then a more in depth explanation of who they are and what they do
  • plus links to more information.  
  • plus books written by the art business consultants listed below.
Picture
An art agent acts as "a middle man" between the artist/illustrator and the client/end user.

Art agents work for a fee. They are used by corporate business or private clients to find the best artist for the job (or the collection). They avoid clients having to deal direct with artists and they make business requirements clear for artists.

The agent in turn aims to build up a portfolio of:
  • clients who will give him or her regular work
  • artists who will be dependable and high quality and can deliver what the client wants / needs on time and within budget.

There are three types of agents:
  • the illustration agent - a very well established role; agents are used by many illustrators 
  • the fine art agent - a role which emerged with the demise of some galleries
  • the successful artist's agent - who often operates largely as a business manager (and may also be a spouse and/or life partner - who manages the paperwork and the money)
An art business consultant helps artists to develop skills sets for marketing art and running their own art business. 

They charge fees based on hours/sessions or packages for mentoring or educational courses.
​
An art consultant finds art for specific projects:
  • developing an art collection
  • developing an asset base of artwork for investment purposes
  • decorating a commercial building(s)
  • decorating a home
Assignments may be a one-off exercise. Or they could be part of a longer term engagement for a client.

What they do, how they work and what they cost will vary according to the background, expertise and client base. They usually charge a fee. They may make this percentage based.
A Pocket Business Guide for Artists and Designers - 100 Things You Need to Know 
by Alison Branagan
Rated an average of 4.7 out of 5 stars by 15 readers in the UK

​This is the condensed version of how to succeed in the art business written by Alison Branagan, an author, business adviser and visual arts consultant who has devised and delivered courses on the art business for art students at the University of the Arts in London.
Paperback: 128 pages
Publisher: A & C Black Publishers Ltd (2011)

BUY THIS BOOK

A Pocket Business Guide for Artists and Designers from Amazon UK
A Pocket Business Guide for Artists and Designers from Amazon.com

The Art Agent - Illustration

An art agent is more usually associated with commercial art - like illustration. Agents tend to specialise by subject matter and geography.

Competition to be represented by the best agents is intense.
  • Your reputation as well as your artwork is critical.
  • a lot of illustrators have not yet succeeded on getting on an agent's books

People who derive regular income from illustration usually have an agent who sends them work or puts them forward for work required by clients.

Art agents get paid in different ways.
  • Some work on the basis of a commission if you are "on the books" and they actively market your work (Think of them being the equivalent for an illustrator of what a gallery might do for a fine artist)
  • Others get a fee.

CHECK LIST: Are you ready for an agent?

Can you answer "Yes" to the following questions:
  • Are you creative?
  • Are you experienced in commissions?
  • Do you have a consistent style?
  • Does your artist statement say clearly what you do and how you work?
  • Do you have an online portfolio which represents you and your work well?
  • Can you work to a brief provided by a client?
  • Do you have experience in interpreting a brief?
  • Can you respond promptly to a brief?
  • Can you produce artwork to a deadline?
  • Do you uphold professional standards and ethics?
  • Do you care about your own reputation and those of people you do business with?
  • Would you prefer somebody else to handle the business / financial end of transactions with those asking you to produce artwork?
REFERENCE:
  • How to get an illustration agent – and how to keep one | DigitalArts - Four agencies provide expert advice on how to choose an agent, how to get an agent to notice you, and how to maintain a good relationship with your agent
  • The illustrator's guide to getting an agent | CreativeBloq - discover exactly what is the role of the agent, and how to get the most out of them
  • How to Get an Illustration Rep | Business of Illustration - ways your work can stand out from the crowd.
  • The Pros and Cons of Illustration Reps | Business of Illustration - positiveand some negative aspects about having a rep that should be considered before teaming up with one
REFERENCE:

The Association of Illustrators (UK)
  • The Association of Illustrators - Portfolios (of Artists)
  • The Association of Illustration - Agents
  • The Association of Illustration - Guide to Commissioning - an aid/checklist to the commissioning process
  • The Directory of Illustration
  • The Directory of Illustration -- Artists' Blogs

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The Art Agent - Visual Fine Art

Art agents for fine artists represent the artwork of an artist and aim to both enhance its value as well as sell it.

There is a major myth about agents for fine artists. 
  • A lot of artists seem to believe that they are the magic answer for artists wanting to sell their work.
  • However the fine art world does NOT operate in the same way as the commercial illustration world where agents play a legitimate role in the absence of galleries to display the work of their illustrators.
There are VERY FEW ART AGENTS FOR FINE ARTISTS.

Those who do work as agents tend to work as (and are better known as) gallery owners or art dealers.

Artists who do have personal agents tend to be very busy and extremely successful artists where the agent functions more in a business manager role.
I've never once encountered any gallerist who was even remotely interested in talking with an emerging artist's "agent." This is primarily because the gallerist sees it as their job to serve as the person or business authorized to act on the artist's behalf
​

Ed Terpening - Double Agents and Secret Tools of the Trade
In theory an art agent finds a market for the art and enhances its value - for the benefit of both the artist and the agent. To this end they should focus on ensuring that artwork is positioned well - with the 'right' art collector and/or in the 'right' museum.

Commission rates charged by fine art agents without a gallery should be less than those charged by a gallery since they are not financing the fixed cost overheads associated with displaying art and holding exhibitions in premises.  
However
  • they may be using pop-up galleries for one-off shows to display the work of artists.
  • the real asset of any agent/dealer/gallery is their client list and who they can introduce an artist to - without using a gallery
Thus the real value of an agent - if they exist - is who they can introduce your art to without using a gallery.

Otherwise you are paying a fee for an agent to get your work sold and then on top of that paying commission to a gallery when they sell your artwork.

​How much will be left for you - after you have paid your expenses and taxes?
the truth is anyone can represent an artist and assume the role of an art agent. Same as being a gallery owner, it is an unregulated business profession, that does not require any special skills or licenses.
​
The Truth about Fine Art Agents | Renée Phillips

CHECK LIST: Working with an art agent

NEVER pay any money to an art agent up front. 
Beware of people whose business is to relieve you of your money rather than sell your art.
Business Value
  • Are you making enough money from your art to share the proceeds via commission to an art agent as well as a gallery?
  • Ask how the commission split works when represented by both an agent and a gallery (i.e. why would a gallery reduce their commission?)​
  • (if you can) Find an artist who has both an agent and is represented by galleries - and ask him or her about the benefits and costs of being represented by both
​
Integrity:
  • Ask them how they work - how do they promote artists; what strategies do they use?
  • Ask for references - these need to relate to credible artists with a track record
Credibility: ASK:
  • how long they have been working as an agent?
  • whether they have worked as a gallery owner or art dealer?
  • names of artists they work with?
  • their art education and academic qualifications?
  • whether they have any professional qualifications?
  • how long they have been working in the art market
  • who they have worked for. Watch out for those that embellish their experience.
  • WATCH how they look at your art
  • LISTEN to the questions they ask - and don't ask.

Venues / Events:
  • Do they own a venue?
  • Do they organise events?
  • Are they looking for stock? (or background decoration?)
  • In which venues / galleries have they placed artists?
I've been in and around the business for well over thirty years now, and I'm not even sure such a job title exists. In my experience, an "artist agent" is pretty much the same as an art dealer or art gallery except perhaps that someone calling themselves an agent might be doing business privately or not out of a permanent location
​

Alan Bamberger - Find the right Art Agent or Website for 
Your Art
REFERENCE:
  • Choosing An Artist’s Representative By Renée Phillips | Professional Art Magazine - When choosing an artist representative, do your homework to make sure you know enough about them and how the business relationship will work. Renee Phillips poses 16 questions to ask to get the whole story.
  • The Truth about Fine Art Agents (July 2016) By Renée Phillips - Dispels many misconceptions of what art agents do and tells you important things you need to know
  • Find the Right Agent or Website for Your Art - Alan Bamberger of artbusiness.com explains why art agents tend not to be as real as artists imagine
  • Double Agents and Secret Tools of the Trade - Gallery owner Ed Bamberger 
  • Marketing Mondays: The Artist's Agent - Joanne Mattera investigates the world of the art agent
  • Artists, do you need an Agent | Artsy Shark - Carolyn Edlund exposes the myth of what an art agent can do for you.
  • Interview with Artist’s Agent Samantha Levin - an Artusy Shark interview by Carolyn Edlund with an actual real artist agent
  • Ask a Gallery Owner: Should Artists Seek an Agent to Represent Them - I recently received the following email asking about artists’ agents
  • Common Sense Rules for Finding an Art Agent - how does an artist find a legitimate agent/broker to represent our work?  These are a few of my rules after thirty years.

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The Essential Guide to Business for Artists and Designers
by Alison Branagan

HIGHLY RECOMMENDED
  • 1st edition: Rated an average of 4.8 out of 5* by 20 readers in the UK
  • 2nd edition: Rated an average of 5 out of 5* by 5 readers in the UK

Probably most relevant to those living in the UK but lots of content is relevant to aspiring artists and those starting out everywhere - and probably quite a few who have been around for a longtime who could benefit from these art business basics.
An essential book for any artist/designer who is thinking of setting up their own business, this book literally covers everything you need. This is the information that should be taught in art schools and isn't!
This book covers:
  • How to make creativity pay
  • How to make a living
  • Overview of a Business Start-Up
  • Money Management
  • Business Planning
  • Building Networks
  • Self-Promotion
  • Funding and Sponsorship
  • Creative Crimes - and how to avoid them
  • Confidence & Negotiation
  • Records, Tax and Basic Bookeeping
Written by Alison Branagan, an author, business adviser and visual arts consultant who has devised and delivered courses on the art business for art students at the University of the Arts in London

Paperback: 344 pages
Publisher: Bloomsbury Academic; 2nd Revised edition edition (9 Feb. 2017)

BUY THIS BOOK

The Essential Guide to Business for Artists and Designers (Essential Guides) from Amazon UK
The Essential Guide to Business for Artists and Designers (Essential Guides) from Amazon.com

The Art Business & Marketing Consultant
​

Art Business Consultants provide advice about best to market art

They may well have two sets of clients:
  • independent exhibitors of art in a physical space or online
  • individual artists wanting to develop their skill sets to enable them to better market their own art
This section will focus on the latter.
Services offered may include:
  • how to develop the basic business skills required by any artist
  • how to market your art
  • where to market your art
  • portfolio review
  • website review
  • marketing materials review
  • writing copy for artist statements, exhibition catalogues, grant applications etc 
Services may be supplied via
  • workshops and courses (face to face and online),
  • mentoring sessions (sometimes on the telephone or via Skype) 
  • written reviews
  • books (print and ebooks)

List of Art Business Consultants / Coaches
​

The following are people who are art business consultants that I am aware of - who have been around for a while and have developed a following.

I'm not making any recommendations here and the list is alphabetical (based on the name of the lead practitioner). Their country location is indicated after their name.

On this page you can also find some of the books written by the consultants listed next.
A link to their website is embedded in the name of those art business consultants listed below.
  • Alison Branagan (UK) - Provides entrepreneurship and business start-up for the visual arts and creative industries. Author of a number of books about the art business. Offers a range of courses and workshops and other services. Sets up courses for and lectures at UK Universities.
  • Carolyn Edlund | Artsy Shark Business Consulting (USA) - operates largely online. Offers one off consulting and a package aimed at getting you to take action
  • Cory Huff - The Abundant Artist  (USA) - a Web site not only about selling art, but about dispelling the starving artist myth. Lots of free articles, videos and podcasts. 
  • Renée Phillips - The Artrepreneur Coach  (USA) - has been around for a long time. Provides coaching services. I've referenced a lot of her articles on this website.
  • Alyson B Stanfield | ArtBizCoach and Art Biz Blog (USA) - author and coach. Offers art books, events, one on one coaching and online courses related to art business and marketing. Her articles are also referenced on this website.

Would you like me to help?
​

EITHER by reviewing an aspect of your art business e.g.
  • your website / blog / online presence
  • artist's statement / biography / CV
  • your submissions to art competitions
  • your strategy for developing your art business
  • your approach to a changing business environment
  • getting a grip on the basics of your art business

OR by delivering a talk or presentation or workshop

OR an article written for your magazine
Near the bottom of the page you can find  out:
  • how it works
  • what it costs
See the CONTACT section of this website
and my webpage Would you like me to help?
In it I identify what I cover, how I work and what it costs.
Picture
I'd Rather Be in the Studio!: The Artist's No-Excuse Guide to Self-Promotion
​10th anniversary edition

by Alyson B. Stanfield

This is the 10th Anniversary Edition of a book which lots of artists have bought.

​The original 6 principles have been updated and expanded to 8 principles (and 30+ pages)
Written by Alyson B. Stanfield writer of ArtBiz Blog and a workshop leader, art-marketing consultant, and the founder of Art Biz Coach. 

It covers various aspects of self-promotion:
  • how to begin
  • how to present your art and yourself - in writing and online
  • how to stay in touch with those interested in your work
  • how to talk about your work
  • how to build you email list
  • how to mind your money and make the most of opportunities available
  • how to maintain momentum and plan your next steps
Paperback: 290 pages
Publisher: Pentas Press; Fourth Edition
Publication date: March 29, 2019)
Language: English
ISBN-10: 0983146233
ISBN-13: 978-0983146230
Package Dimensions: 8.9 x 6 x 0.9 inches

Rated an average of 4.8 out of 5 by 29 customers of the 10th edition

Rated an average of 4.8 out of 5 * by 94 customers of Amazon for previous editions ​

BUY THIS BOOK
I'd Rather Be in the Studio: The Artist's No Excuse Guide to Self-Promotion from Amazon.com
I’d Rather Be in the Studio!: The Artist’s No-Excuse Guide to Self-Promotion from Amazon UK

The Corporate Art Consultant

An Art Consultant is somebody who procures art - or helps to buy art - on behalf of a client who may be a collector or a corporate entity.

Those who purport to be art consultants can vary
  • from the well qualified and very experienced
  • to charlatans who only care about maximising their fees.

Clients can vary between
  • large scale corporate clients (e.g. a hotel or department store - or chain of same)
  • smaller scale corporate clients - maybe wanting wall art for new offices
  • an art collector with funds who wants to build a collection
  • somebody who wants to add art to their home

A few of them act as investment advisers for those wanting to use the art market to make money or safeguard capital.
REFERENCE:
  • What is an Art Consultant? | Wise Geek - explains what they do and how they work
  • Selling Your Art through Corporate Art Consultants By Renée Phillips | Professional Artists - focuses on the benefits of working with an art consultant, how to assess whether your artwork is suitable and where you find corporate consultants and corporate clients
  • Getting your art into Corporate Art Collections by Renée Phillips - find out what the corporate criteria is, how corporations purchase art, how to make contact, and more. 

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ABOUT ART BUSINESS INFO. FOR ARTISTS
This website aims to provide a compendium of resources about the art business for artists. Please read "PLEASE NOTE"

It helps artists learn how to do better at being business-like, marketing and selling their art and looking after their financial security.
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PLEASE NOTE:
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​2) I research topics carefully. However, I am totally unable to warrant that 
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  • Home
    • Art Business Information Index
  • NEWS
  • PRACTICE
    • Starting Out - Tips
    • Being a Professional artist >
      • Working Lives of Professional Artists
      • Artists' Side Hustles
      • Artists' Residencies
      • Artists Unions
    • Best Art Business Books
    • Learning Opportunities >
      • Art Schools in the UK
      • Art Business Courses
    • Image Management for Artists >
      • How to photograph art
      • How To Scan Artwork
      • How to back up image files
    • Law for Artists >
      • Legal Matters
      • Data Protection for Art and Artists
      • Brexit Guidance for Art and Artists
    • Business Management for Artists >
      • Risk Management for Artists
      • How to spot Art Scams / Fraud
      • Life in an Art Market Recession
      • Coronavirus COVID-19 and Art
  • MARKETING
    • How to write an Artist's Statement >
      • What is an Artist Statement?
      • Why you need an Artist's Statement
      • TIPS How to write an artist statement
      • The Language of an Artist's Statement
      • What an artist statement should contain
      • Examples of Artists Statements
    • How to write an Artist's Resume or CV >
      • Social Media summaries
      • CV for Artists
      • Resume for Artists
      • Biography for Artists
    • How to sign a painting, drawing or fine art print
    • Business Cards for Artists
    • How to write a press release for an artist
    • The Private View Invitation
    • Publicity for Juried Exhibitions
    • Websites for Artists >
      • Why websites matter
      • Options for Websites
      • Web content for Artists
      • Web design for artists
      • Keeping Google Happy
      • Writing for the Web
    • Image & Video sizes for Social Media Sites
    • How to be mobile-friendly
  • SELL ART
    • Trading Law & Regulations for Artists (UK)
    • E-commerce for artists
    • Art Exhibitions & Competitions >
      • Juried Exhibitions & Art Competitions
      • Juried Art Exhibition Checklist for Artists
      • How to cost a juried exhibition entry
      • How to make labels for an art exhibition
    • A Guide to Art Agents and Consultants
    • A Guide to Art Dealers & Galleries >
      • How to find the right gallery
    • The Artist-run Gallery
    • The Vanity Gallery
    • Art Fairs
    • Alternative Options for Exhibitions
    • How to Sell Art from Home
    • Open Studios
  • FRAME ART
    • List of Recommended Picture Framers
    • Conservation Products
    • Framing for open exhibitions and art competitions
    • Framing Videos
    • How to hang a picture
  • SHIP ART
    • How to pack artwork >
      • How to pack and ship pastel paintings
    • Packaging materials
    • How to ship art internationally >
      • Rules of Origin
      • Export Licences for Cultural Goods
    • How to ship art to exhibitions
    • How to mail art - Post & Parcel Services
    • UK & Ireland: Art Transport Services
    • USA Art Transport Services
  • COPYRIGHT
    • Copyright and artists' rights
    • BASICS: Copyright Infringement and Fair Use
    • How to protect artwork online
    • How to do a reverse image search
    • What to do about copyright infringement - for artists
    • Global Conventions on copyright >
      • Copyright in the UK
      • Copyright in the USA
      • Copyright in Canada
      • Copyright in Australia
  • MONEY & TAX
    • How to work out profit from an art sale
    • How to Price Your Art >
      • How important is price when buying art?
      • Options for Pricing Art
      • Terminology and Formulas for Pricing Art
      • Art Experts on Pricing Art
      • How artists price their art
      • The price of affordable art
    • Payments to Artists >
      • Paying Artists
      • How to create an Invoice
    • VAT for Artists
    • Tax Tips for Artists >
      • Tax on prize money
      • UK Tax Tips for Artists
      • UK: Self-Assessment Video Tips
      • USA Tax Tips for Artists
      • Ireland: Tax for Artists
      • Australia: Tax Tips for Artists
    • Insurance for Art and Artists >
      • Insurance for Art Teachers
      • UK Insurance Policies for art and artists
      • USA & Canada: Insurance Policies for Art and Artists
    • Artists' Grants & Scholarships
    • Retirement and Pensions for Artists
    • The Art Legacy >
      • Estate Planning for Artists
      • Estate Planning for Art Collectors
      • Famous Artists Estates
      • Artwork Inventory
      • After the Death of an Artist
      • Copyright and Resale Rights after Death
      • Art and Inheritance Tax
  • About + Help
    • Would you like me to help?
    • Privacy & Cookies Policy
    • Contact