Content an artist needs on their website
This page focuses on
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It covers:
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If you have work for sale
It's great to have a gallery ("Available Paintings") just for work for sale. There's something to be said for not having too much artwork in it - that makes you look very popular and as if a customer would be lucky to be able to buy a painting Be VERY explicit as how the work is sold (and can be returned) eg
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"Why didn't I know that was for sale?!" |
BASICS include:
It's also worth thinking about how to do your social media summaries - see Social Media Summaries for tips about how to convey who you are succinctly |
Tips re. About the Artist
See the pages within the MARKETING section of this website (links in the titles) for the information that should be included in different types of statements about you, your art and your achievements to date. If you really can't face writing about yourself then get somebody's help - there's lots out there. |
Include an image of you.
The best ones are ones which show artists
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TIPS re Photos
If you don't like the way you look in photos (I don't!) try having your photo taken in different ways e.g.
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How to contact you
You need to include different ways people can email you. Include:
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TIPS re Contact Pages
People vary in terms of their attitude to sharing personal data if their studio is at home - and quite right too. You need to take reasonable precautions to avoid your email being harvested by spammers and at the same time make yourself accessible. If you do share an email I recommend you make it a dedicated one (e.g. [email protected]) so your normal email address does not fill up with spam. I have an email which I share online - but only as an image - never as a link! I recommend you indicate where you live - in general terms - but do not share your address on your contact page, particularly if you are a woman who works at home on her own. |
Social Media
Also include links to your
Indicate which site is the one you use the most. |
TIPS re Social Media
Only include a Facebook PAGE address i.e. a public page. Pages are ALWAYS public and are intended for use by those following e.g. artists online. Don't include your Facebook Account because that should be personal and only used for genuine friends and family. Also if you change the levels of privacy because you are concerned about the personal data being shared when it shouldn't, then you immediately make your account inaccessible to others. |
YOU are responsible for....
Legal and SPECIFIC Terms and Conditions of Sale in relation to anything sold via your website / home / studio. Examples:
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You must display information such as: |
A Shipping Policy is a particular and special form of Terms and Conditions where you detail what will happen and what standards will be observed - and who pays for what and when.
Make sure Terms and Conditions Pages are always dated and that you keep a record of every iteration. |
MORE INFORMATION:
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ESSENTIAL
You MUST have a Privacy Statement on your Website. This needs to address all the various ways in which you collect and process personal data and what security arrangements you have in place which protect such data from being stolen/ retrieved by others. The various requirements for all those receiving Personal Data from residents of the European Union are set out in the General Data Protection Regulation which comes into force on 25 May 2018. |
Privacy Laws changed in the EU on 25 May 2018
- the requirements in relation to the collection and processing of personal data relating to EU residents are mandatory irrespective of where you live in the world. MORE INFORMATION:
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People want to be more assured that visiting a site is secure - especially since Google has started marking sites as "not secure".
A Security Certificate for your site has become essential since Google made it so. In July 2018, it started marking your website as "not secure" in the URL line if you don't have one. One of the easiest ways for the non-techie artist to do this is via a website host (such as mine) which does this automatically for you. |
How to know if you've got a security certificate or not?
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What is SSL Certificate? And How it Works?
That’s your electronic passport!
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key.
Why Google is Forcing You To Have SSL Certificates on Your Websites
Copyright: 2015-2021 Katherine Tyrrell | Making A Mark Publications
- all rights reserved If you've got any suggestions for what you'd like to see on this website please send me your suggestion
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PLEASE NOTE:
1) Content and the law change all the time. It's impossible to keep up with it if you're not working on the topic full time. 2) I research topics carefully. However, I am totally unable to warrant that ANY and/or ALL information is
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3) Hence all information I provide comes without any LIABILITY whatsoever to you for any choices you make.
4) This website is FREE FOR YOU but not for me. Links to books are Amazon Affiliate links. Buying a book via this website means I get a very small payment which helps to fund and maintain this website. .I much appreciate any support your provide. Adverts are provided by Google AdSense - but the adverts do not mean I endorse the advertiser. |