Do you want to know how to write a Press Release for an artist?
Do you know how to get publicity for your art exhibition?
Do you know how to write a press release for:
  • an artist and his/her artwork?
  • an art exhibition?
  • another sort of art event?

The basic principles for all press releases are the same. 

​Press releases  produced by artists or galleries ​should meet ​ALL the rules for press releases ​that apply to  any other event.​​
I've been trained in writing press releases and used to manage a marketing function.  
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Back in 2008 I wrote a Making A Mark Guide about The Art of Writing A Press Release. The revised and updated version can be read below and download for free.
I get sent a lot of press releases all the time - by both artists and galleries. It's amazing how many of them really need to read this guide!

I feature selected exhibitions and artists on my blog. Some press releases are sent by sources I want to hear from. Others come from people who assume I'll provide free publicity for their exhibition too - hence the masses of press releases which end up in my inbox.

'The Art of Writing a Press Release' by Katherine Tyrrell
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DOWNLOAD a FREE Making A Mark Guide

Please note that The Art of Writing A Press Release Guide is:
  • copyright protected
  • FREE to people who are going to use it for their own personal and educational use ONLY.​
The Art of Writing A Press Release Guide was first published on my Making A Mark website and is FREE for personal educational purposes only.  
For all other purposes – including commercial use e.g. fee-paying workshops or any other commercial/income-generating purpose - you need a written license. Please contact me - Katherine Tyrrell for a licence and details about fee rates
DOWNLOAD a free digital pdf file below
making_a_mark_-_the_art_of_writing_a_press_release_v1.0.pdf
File Size: 195 kb
File Type: pdf
Download File

Press Releases for Artists
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Others who have written about writing effective press releases about art and for for exhibitions include the following:

Generic tips for writing a press release 
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These tips are NOT specific to artists.

They provide a checklist of points to think about when issuing a press release.

How to get press in the art world

Plus this is a video by Be Smart about Art with four top tips
  • by journalists writing about art
  • for artists wanting publicity for their artwork and/or exhibitions