Do you want to know how to write a Press Release?
Do you know how to get publicity for your exhibition?
Do you know how to write a press release for:
  • an artist and his/her artwork?
  • an art exhibition?
  • another sort of art event?

The basic principles for all press releases are the same. 

​Press releases  produced by artists or galleries ​should meet ​ALL the rules for press releases ​that apply to  any other event.​​
I've been trained in writing press releases and used to manage a marketing function.  
Back in 2008 I wrote a Making A Mark Guide about The Art of Writing A Press Release. The revised and updated version can be read below and download for free.
I get sent a lot of press releases all the time - by both artists and galleries. It's amazing how many of them really need to read this guide!

I feature selected exhibitions and artists on my blog. Some press releases are sent by sources I want to hear from. Others come from people who assume I'll provide free publicity for their exhibition too - hence the masses of press releases which end up in my inbox.

'The Art of Writing a Press Release' by Katherine Tyrrell
​
DOWNLOAD a FREE Making A Mark Guide

Please note that The Art of Writing A Press Release Guide is:
  • copyright protected
  • FREE to people who are going to use it for their own personal and educational use ONLY.​
This guide is FREE for personal educational purposes only.  
For all other purposes – including commercial use e.g. fee-paying workshops or any other commercial/income-generating purpose - you need a written license. Please contact me - Katherine Tyrrell for a licence and details about fee rates
READ THE GUIDE using Scribd (below). 
DOWNLOAD a free copy - click the link in the title (above) which takes you to my Making A Mark website where you can download it as a digital pdf file.

Press Releases for Artists
​

Others who have written about writing effective press releases for exhibitions include the following

Generic tips for writing a press release 
​

These tips are NOT specific to artists.

They provide a checklist of points to think about when issuing a press release.

How to get press in the art world

Plus this is a video by Be Smart about Art with four top tips
  • by journalists writing about art
  • for artists wanting publicity for their artwork and/or exhibitions