Art Business Info. for Artists
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How to write a press release
​for an artist or exhibition

Do you want to know how to write a Press Release for an artist?
Do you know how to get publicity for your art exhibition?


Do you know how to write a press release for:
  • an artist and his/her artwork?
  • an art exhibition?
  • another sort of art event?

The basic principles for all press releases are the same. 

​
Press releases  produced by artists or galleries ​should meet ​ALL the rules for press releases ​that apply to  any other event.​​
how to write a press release for an artist
I've been trained in writing press releases and used to manage a marketing function.  
​
Back in 2008 I wrote a Making A Mark Guide about 
The Art of Writing A Press Release. The revised and updated version can be read below and download for free.
I get sent a lot of press releases all the time - by both artists and galleries. It's amazing how many of them really need to read this guide!

I feature selected exhibitions and artists on my blog. Some press releases are sent by sources I want to hear from. Others come from people who assume I'll provide free publicity for their exhibition too - hence the masses of press releases which end up in my inbox.


'The Art of Writing a Press Release' by Katherine Tyrrell
​
DOWNLOAD a FREE Making A Mark Guide

Please note that The Art of Writing A Press Release Guide is:
  • copyright protected
  • FREE to people who are going to use it for their own personal and educational use ONLY.​
The Art of Writing A Press Release Guide was first published on my Making A Mark website and is FREE for personal educational purposes only.  
For all other purposes – including commercial use e.g. fee-paying workshops or any other commercial/income-generating purpose - you need a written license.
 Please contact me - Katherine Tyrrell for a licence and details about fee rates
DOWNLOAD a free digital pdf file below
making_a_mark_-_the_art_of_writing_a_press_release_v1.0.pdf
File Size: 195 kb
File Type: pdf
Download File

Your browser does not support viewing this document. Click here to download the document.

Press Releases for Artists
​

Others who have written about writing effective press releases about art and for for exhibitions include the following:
  • How to Write an Effective Press Release | Artsy
  • How to write a press release in a digital age | ArtsMediaContacts - lots of useful tips
  • How to Create a Press Release for your Art Exhibition | The Practical Art World
  • How to Write a Press Release for Art Events | Light Space and Time Online Art Gallery
  • How to write a press release that will get you noticed - Tara Reed, author of The Art Licensing Blog, outlines the basics of writing a press release
  • MAKING A MARK A Making A Mark Guide - The Art of Writing A Press Release - blog post covering the release of the above guide.
  • How to be a Press Friendly Artist - Artists will learn how to write press releases, what to put in a press kit and how to add content to their website that the press will love. This eBook removes the mystery of interacting with the press.
  • Writing a perfect press release | Art Finder

Generic tips for writing a press release 
​

These tips are NOT specific to artists.

They provide a checklist of points to think about when issuing a press release.
  • Press Release - How to Write a Press Release - Inside tips for writing a press release that will generate tons of free publicity. Sample press release format template presented by Free Publicity, the Newsletter for PR Hungry Businesses.
  • How to write a press release? | pressbox - how to write a press release. press release examples and the help writing press releases from pressbox.
  • How to write a press release | The Guardian 

How to get press in the art world

Plus this is a video by Be Smart about Art with four top tips
  • by journalists writing about art
  • for artists wanting publicity for their artwork and/or exhibitions

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ABOUT ART BUSINESS INFO. FOR ARTISTS  -  Please read "PLEASE NOTE"
This website aims to provide a compendium of resources about the art business for artists. 

It helps artists learn how to do better at being business-like, marketing and selling their art and looking after their financial security.
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​
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If you've got any suggestions for what you'd like to see on this website please send me your suggestion
PLEASE NOTE:
1) Content and the law change all the time. It's impossible to keep up with it if you're not working on the topic full time. 
​2) I research topics carefully. However, I am totally unable to warrant that 
ANY and/or ALL information is 
  • complete and/or
  • professional and/or
  • up to date and/or
  • wholly accurate and/or 
  • all links lead to the most current information (at the time of writing)​
​3) Hence all information I provide comes without any LIABILITY whatsoever to you for any choices you make. 
4) This website is FREE FOR YOU but not for me. ​Links to books are Amazon Affiliate links. Buying a book via this website means I get a very small payment which helps to fund and maintain this website. .I much appreciate any support your provide. Adverts are provided by Google AdSense - but the adverts do not mean I endorse the advertiser.
  • Home
    • Art Business Information Index
  • NEWS
  • PRACTICE
    • Starting Out - Tips
    • Being a Professional artist >
      • Working Lives of Professional Artists
      • Artists' Side Hustles
      • Artists' Residencies
      • Artists Unions
    • Business Management for Artists >
      • Setting Up & Running A Business
      • Risk Management for Artists
      • How to spot Art Scams / Fraud
      • Life in an Art Market Recession
      • Coronavirus COVID-19 and Art
    • Best Art Business Books
    • Learning Opportunities >
      • Art Schools in the UK
      • Art Business Courses
    • Image Management for Artists >
      • How to photograph art
      • How To Scan Artwork
      • How to back up image files
    • Law for Artists >
      • Legal Matters
      • Money Laundering in the Art Market
      • Data Protection for Art and Artists
      • Brexit Guidance for Art and Artists
  • MARKETING
    • How to write an Artist's Statement >
      • What is an Artist Statement?
      • Why you need an Artist's Statement
      • TIPS How to write an artist statement
      • The Language of an Artist's Statement
      • What an artist statement should contain
      • Examples of Artists Statements
    • How to write an Artist's Resume or CV >
      • Social Media summaries
      • CV for Artists
      • Resume for Artists
      • Biography for Artists
    • How to sign a painting, drawing or fine art print
    • Business Cards for Artists
    • How to write a press release for an artist
    • The Private View Invitation
    • Publicity for Juried Exhibitions
    • Websites for Artists >
      • Why websites matter
      • Options for Websites
      • Web content for Artists
      • Web design for artists
      • Keeping Google Happy
      • Writing for the Web
    • Image & Video sizes for Social Media Sites
    • How to be mobile-friendly
  • SELL ART
    • Trading Law & Regulations for Artists (UK)
    • E-commerce for artists
    • Art Exhibitions & Competitions >
      • Juried Exhibitions & Art Competitions
      • Juried Art Exhibition Checklist for Artists
      • How to cost a juried exhibition entry
      • How to make labels for an art exhibition
      • Alternative Options for Exhibitions
    • A Guide to Art Agents and Consultants
    • A Guide to Art Dealers & Galleries >
      • How to find the right gallery
    • The Artist-run Gallery
    • The Vanity Gallery
    • Art Fairs
    • How to Sell Art from Home
    • Open Studios
  • FRAME ART
    • List of Recommended Picture Framers
    • Conservation Products
    • Framing for open exhibitions and art competitions
    • Framing Videos
    • How to hang a picture
  • SHIP ART
    • How to pack artwork >
      • How to pack and ship pastel paintings
    • Packaging materials
    • How to ship art internationally >
      • Rules of Origin
      • Export Licences for Cultural Goods
    • How to ship art to exhibitions
    • How to mail art - Post & Parcel Services
    • UK & Ireland: Art Transport Services
    • USA Art Transport Services
  • COPYRIGHT
    • Copyright and artists' rights
    • BASICS: Copyright Infringement and Fair Use
    • How to protect artwork online
    • How to do a reverse image search
    • What to do about copyright infringement - for artists
    • Global Conventions on copyright >
      • Copyright in the UK
      • Copyright in the USA
      • Copyright in Canada
      • Copyright in Australia
  • MONEY & TAX
    • How to work out profit from an art sale
    • How to Price Your Art >
      • How important is price when buying art?
      • Options for Pricing Art
      • Terminology and Formulas for Pricing Art
      • Art Experts on Pricing Art
      • How artists price their art
      • The price of affordable art
    • Payments to Artists >
      • Paying Artists
      • How to create an Invoice
    • VAT for Artists
    • Tax Tips for Artists >
      • Tax on prize money
      • UK Tax Tips for Artists
      • UK: Self-Assessment Video Tips
      • USA Tax Tips for Artists
      • Ireland: Tax for Artists
      • Australia: Tax Tips for Artists
    • Insurance for Art and Artists >
      • Insurance for Art Teachers
      • UK Insurance Policies for art and artists
      • USA & Canada: Insurance Policies for Art and Artists
    • Artists' Grants & Scholarships
    • Retirement and Pensions for Artists
    • The Art Legacy >
      • Estate Planning for Artists
      • Estate Planning for Art Collectors
      • Famous Artists Estates
      • Artwork Inventory
      • After the Death of an Artist
      • Copyright and Resale Rights after Death
      • Art and Inheritance Tax
  • About + Help
    • Would you like me to help?
    • Privacy & Cookies Policy
    • Contact
  • BANKING