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The Art Fair / Market
International | Affordable | Regional | Local

This section covers:
  • The Art Fair - from different perspectives
  • Listings of International, Affordable and Regional Art Fairs
  • Local Art Fairs FAQs
  • e-books by experienced local art fair veterans
  • Art fair equipment and practical tips 
Picture
The Art Fair is a major contemporary development in relation to selling art. 
  • There has been an explosion in art fairs in recent years.
  • More than 200 international Art Fairs showcase contemporary art from art galleries and art dealers for art collectors from around the globe each year
  • Art fairs run more or less non-stop - from a global perspective
  • As a result Contemporary Art is becoming more event driven and less gallery based
  • Artists need to produce art that sells to get chosen as an artist that art dealers/galleries take to an art fair.
  • At a regional and local level there are numerous much smaller art fairs at which artists can represent themselves.
Image: Photograph of The Armory Art Fair in New York By Deddi Rose (Own work) [ CC BY-SA 4.0 via Wikimedia Commons

Edward Winkleman on the Rise of the Arts Fairs from Sinnlicht on Vimeo.


The Art Fair - from different perspectives
​

...fairs are a burden. No one can keep up. Worse, no one can afford not to, least of all galleries strapped for sales, publicity, and cash.
John Haber

The Art Fair's perspective

Galleries and artists that want to participate in the higher end art fairs generally have to meet the criteria for the type of gallery/artist the Art Fair wants to see exhibited at a Fair.

Typically, the larger and more prestigious contemporary art fairs only want art galleries and art dealers taking stands - and charge accordingly.

Smaller and more parochial art fairs will allow artists to represent themselves on their own account - if they meet the quality criteria.
The art collector's perspective

The major advantage for the buyer is that they:
  • get to see a lot of artwork by artists with different galleries in a very short space of time - and
  • socialise with "people like me".
For those who are 'time poor' these reasons are a major advantage and the reason why they attend.

This factor works at all levels of the art collecting community - which is one of the reasons why art fairs are so very popular.

Picture
The Armory Show 2015
....we've reached out to an array of art professionals—from dealers and collectors to artists and journalists—to ask them to vent their grievances, gripes, and bêtes noires regarding outrageous collector behavior, looky-loos, pesky journalists, and other malefactors
​ArtSpace


The Art Fairs - international, regional and local
​

Below you can check out which galleries exhibit at art fairs and hence could exhibit your work if you become a gallery artist
Guides to Art Fairs - for collectors
  • Everything You Need to Know About Art Fairs (But Were Afraid to Ask) By Alex Allenchey and Andrew M. Goldstein​ | Artspace
  • An Art Fair Survival Guide | Wall Street Journal
  • Art Forum - Guide to art fairs
  • London Art Fairs: A Beginners's Guide - How do you decide which one's are worth going to?
  • ART 101: What NOT to do at an Art Fair | ArtSpace
Guide to Art Fairs - for artists
  • How to Sell at Art Fairs with Ilana Vardy | Alan Bamberger - If you're exhibiting at art fairs or know someone who is, here's how to do it right.
  • Art Fair Buddies Facebook Group - provides feedback on various art fairs
  • Selling Art at Art Fairs & Festivals | Empty Ease
  • Participating in Art Fairs: Start Off on the Right Foot | Agora Gallery (2019) - why art fairs are an excellent opportunity for networking, securing sales, and for achieving success.
​See the Local Section below for details of the Facebook Group for Art Fair Buddies

International Art Fairs frequented by Galleries
​

These are art fairs which are typically limited to art galleries representing artists. It's a means of making buying art from art galleries more efficient for the art collector - as they get to see much more of what's on offer in a shorter space of time.
​
The Art Gallery's perspective

Presence at an Art Fair means they are recognised to be credible and now have another place to sell art.

However this also means that they have less time to invest in the gallery shows at 'home'. and you are less likely to develop a client base that lives near your gallery - and thus become dependent on somebody else's operation for selling art.


The gallery that participates in art fairs has to finance:
  • the booth and set-up costs - which are not cheap
  • shipping costs for the artwork and set decoration
  • travel costs for staff
  • hotel costs in typically expensive locations
  • cover for being away from the gallery - unless they shut up shop.​
The Artist's perspective on ​Gallery-oriented Art Fairs

Typically artists are at the larger and more prestigious art fairs because they are with an art gallery. 

​Hence artists that attend art fairs with their galleries need to finance travel and hotel costs if they are there for more than one day.  The locations of art fairs can mean this can be expensive.

If you're an artist and not with a gallery you'll need to buy a ticket to attend.

​
Views about International / Contemporary Art Fairs

  • The Impact of International Art Fairs on Galleries by Brian Sherwin | FASO - Most of the art dealers I know loathe the influence that big art fairs have today. Yet several of them continue to increase said influence by participating.
  • Art Fairs: Another Scam or the Best Way to Market Your Work? by Sharon Weaver | FASO
  • Reactions and Reviews of “Art Fairs: An Irresistible Force In The Art World?” At Sotheby’s Institute Last Week | ArtLawReport - covers the legal issues associated with contracts and liabilities associated with art fairs
  • Resistance is futile - John Haber - about the Sotheby's discussion of art fairs and their impact on the art market.
  • The rise of the art fair: who wins and who loses by Kristina Nazarevskaia
  • Are there too many art fairs? | Apollo Magazine
  • Richard Lehun on the legal issues surrounding art fairs - spells out the fiduciary duty issues
Picture
Art Fair ARTVILNIUS (2014)
Picture
The Other Art Fair (2013)
Gallery-based International Art Fairs

  • International Art Fairs 2016 | ArtUpdate
  • Frieze London
  • London Art Fair
  • Frieze New York
  • Frieze Masters
  • The Armory Art Show 
Gallery-based - Affordable Art Fairs

  • Affordable Art Fair​​ - accepts applications from galleries, dealers or established collectives (with a minimum of 3 artists)
  • ​Art Fairs in the UK | Galleries Magazine

Artists Fairs - at a local and regional level
​

This is the type of art fair that allows artists to take a stand and represent themselves - as long as they meet qualifying criteria for that particular art fair.

Always check out the organisation's experience of operating such fairs in other places and reviews of the operation online (artists and galleristas will make their views known if it was a disaster!)

​Beware of the Art Fair with no track record that promises more than it can deliver or breaches its contracts.

​Artists have to rent a space and then buy or rent a stand that meets the fair's requirements. You need enough stamina or people to be able to man the stand at all times (
you can't rely on your neighbouring stands being reliable). 

Artists often take a camper van or use B&Bs for accommodation. The time taken for preparation is significant. Travel costs for non-local shows can be hefty.
The common complaint that exhibitors make about art fairs is about Art Fair Organisers who start to get greedy, expand and then end up filling the fair with people who have not made the goods on show. It then becomes just another market and loses all the visitors which made it an initial success.

For you to get decent customers you need to know that the art fair has got:
  • vetting over who exhibits and what they intend to display
  • great promotion beforehand and during the course of the fair

Are you ready for an Art Fair?

If you're thinking about trying an art fair here are some things to think about
  • Avoid wasting money by researching the art fair before booking a stand; speak to people who have exhibited there and find out what it's really like behind the hype
  • The ideal research is to visit the fair first. Year 1 - research how it operates and which stands are busiest etc. Year 2 book a stand if you think it's a good fit.
  • Financial Budget: Work out the cost of hiring a space and creating and fitting out a stand and display equipment. Do a proper costing for what you need to buy or rent. Get quotes from different suppliers for what you need. Think about what alternatives might work. Plus you need a budget for where you stay and eating out.
  • Time Budget: Work out how days relate to being at the fair. Plus how many days/hours you need to allocate to preparation - you need to create your stand, fill it with "product", have safe storage for more "product"; print lots of flyers, business cards, price lists etc. Then add on the time for getting there and back and time spent at the fair.
  • Read ALL the contract before you commit to anything - it's not unknown for organisers to build in extra financial commitments.
REFERENCE
  • Belgin Bozsahin: on art fairs | Artquest - provides information for recent graduates, artists and craft-makers who are thinking of attending fairs and independent trade shows
  • Selling Art at Art Fairs & Festivals | Empty Easel - various articles about selling art at art fairs
  • 5 Tips For Showing and Talking About Your Art By Belinda Del Pesco
​
Standing in my art booth, surrounded by 350 other artists and 100,000 people is a pendulum swing of contrast from the typical artists’ solitude in the studio
Belinda del Pesco

Art Fair Buddies Facebook Group

You can get lots of practical advice about various Art fairs from the Art Fair Buddies Facebook Group.
  • ​It's a Closed Group with 3.6k members. They provide frank views on their experience of different art fairs and helpful advice for people wanting specific kit in order to exhibit.
  • Most members seem to be UK based but it's not an exclusively UK group. ​
This group is a collection of artists who want to share 
information about Art Fairs and the logistics of doing them! From hotel info to which ones to do.....and everything in between. 
ESSENTIAL TIPS for First Timers at an Art Fair
​

This two page guide is based on tips from members of the Art Fair Buddies Facebook Group who I invited to tell me one essential tip for any first timer at an art fair.
They came up with LOTS of tips which I then grouped according to the different themes which emerged which are:
  • Logistics Preparation and Set-up - covering: design of your stand, making/painting on your stand; location issues; keeping track of everything and  comfort factors
  • The Do's and Don'ts of how to present yourself and behave 
  • Your Art Business - covering Learn how to sell; Pricing and Contacts
You can download this for FREE.
Please share the URL but do not copy.
tips_for_a_first_timer_at_an_art_fair_210518.pdf
File Size: 119 kb
File Type: pdf
Download File

BEFORE you get to erect and complete your well presented stand - you have to move all your kit and all your stock to the art fair which is easier said than done. Do not underestimate how much needs moving - and try a trial pack first! Estate cars help  as do boxes and bags to put all the very necessary bits and pieces in.
Thanks to Felicity Flutter for showing what it looks like on the way to her local art fair at 'The Cranbrook Art Show' in Kent
Picture
Picture

Art Fair FAQs
​

​I go to a lot of art fairs and I see a lot of great things happening.I also see a lot of things that make me cringe. I even get embarrassed for the artist. Luckily none of what I see is life-threatening and all of these miss-takes can be do-overs or do-betters.
​​10 Common Mistakes Artists Make at Art Fairs by Aletta de Wal 
Many artists share their views on Art Fairs in the Facebook Group Art Fair Buddies

FAQS: Two blog posts written by Michelle Geromel who wrote the Kindle book about art fairs (see below)
  • Question & Answers on Art Fairs – Part One - covers how much stock to take; and profit made vs expectations
  • Question & Answers on Art Fairs – Part Two - covers where to sit in your tent to make customers feel comfortable; the size of work which sells at art fairs and what to do if it's too big to take away; theft from a booth

How to Succeed at Art Shows and Festivals | Red Dot Blog - this is a post asking artists to provide tips from their own experience

Selling Art: Tips From An Art Fair Veteran | Mona Majorowicz - Tips about how to conduct yourself and covering:
  • Selling Art: Tips From An Art Fair Veteran
  • ​No Hard Selling Please
  • The Importance Of Quality
  • Booth Appearance
  • The "S" Rule
  • Demonstrating Your Art
  • Cultivating A Mailing List
  • Artwork Website A Must
  • Giving Out Business Cards
  • Handling the "Be Backs"

This is about applying to Crafts Fairs - but many of the tip are identical
How to apply successfully for a craft fair – behind-the-scenes insights from a judge - What the judges are looking for and what they talk about? What makes a successful craft fair application … or not?
Art Fairs: 10 Things I Wish I Knew Before I Started
by Michelle Geromel

This is a Kindle Book. The chapters Include:
  1. Submitting To An Art Fair
  2. Planning Ahead
  3. Marketing Material
  4. Contact Information
  5. Product Display
  6. Print Display
  7. Booth Dynamics
  8. Money & Credit Cards
  9. The Tent
  10. The Tent Walls
Appendix: Artist Resources
Appendix: Sample Contact Sheet
Appendix: Sample Tent Diagrams
Appendix: Art Festival Check List
This book is written by an artist with a lot of experience of art fairs. She uses them as a way of making a profit and penetrating a new geographical marketplace so she can get hung in local galleries. You can see lots of photos of her shows on her website.

​She's also the author o
f the Artist Organized series
Art Fairs: 10 Things I Wish I Knew When I Started (Artist Organized) Available from Amazon.com

Art Fair Equipment - PRACTICAL TIPS on art fair specifics 
​

Before contemplating applying for an art fair do check out the rules on what you can use to display your art.
  • Some big art fairs can be very fussy about what sort and size of stand you can have. 
  • Local art fairs are often more relaxed about what sort of stand you can have - but they still have standards!
  • Finding a stand which can stand up in 'robust' weather can also be a bit of a trial.
  • ​Finding a stand that can fit in your vehicle - and still leave room for the contents you intend to display - is also absolutely essential
Then there's all the equipment you need.....
E-Z UP ES100S Instant Shelter Canopy
This is the classic 10 x 10' booth in the US - with a roof and walls used by very many people who attend art fairs. They are not cheap to buy so you need to think seriously about whether you want to do art fairs before you invest.

Do make sure you erect it at home first rather than trying it out for the first time at the art fair!

Rated 3.8 out of 5 stars by 167 customer reviews

BUY THIS BOOTH
E-Z UP ES100S Instant Shelter Canopy, 10 by 10', White From Amazon.com
Do visit an art fair to look specifically at what tents and display equipment and lights people use for their stands.

​Find out if they are happy with them and whether they would recommend a purchase - but do NOT ask questions when they are busy selling!


REFERENCE
  • ​Better Safe than Charry | Exhibitor Online - about fire safety at art fairs; why checking and protecting against fire hazards os so essential
  • ​Nicole Caulfield and her Mobile Art Studio / Gallery - one artist's answer to providing a shelter for her artwork at art fairs - how to exhibit without a tent or panels (See her artwork at Nicole Caulfield Fine Art and Illustration. These days you can see her work in person at Portland Saturday Market in Old Town, Portland, OR)
Picture
Nicole Caulfield - exterior of her mobile art studio / gallery
Picture
Interior of Nicole Caulfield's mobile art studio / gallery

Tips from artists who show at art fairs
​

​Take a tip from people who've done lots of shows as to what you need and what works best.  

​You'll find most of the practical tips come from craftspeople rather than artists however most good practices are common to both.
Members of the Facebook Art Fair Buddies Group are very clear that garden type gazebos are NOT good enough for commercial duty.

They RECOMMEND
  • ONLY buy tents / gazebos from suppliers who sell spares and the extra kit you will realise you need later
  • make sure that it comes in a bag and can be easily transported
  • Consider using the service for printed graphics - but only after you have a tried and trusted brand name and logo!
  • do not pack them up when damp - or if you have to unpack and dry them out when you get home
EQUIPMENT REFERENCE (UK):

RECOMMENDED Pop Up Gazebo Suppliers (UK)
  • Gala Tent - they've been established for 20 years and recommended by a lot of people (Particularly the Pro 40 and the Pro 50)
  • Nicholl Industries - Pop Up Gazebos: Heavy Duty, Commercial, Waterproof
  • Rock Awnings Rhino Series - two different sizes; one is lightweight and the other is very strong and durable

RECOMMENDED Essential Equipment
  • big pegs and strong ropes to hold a tent / gazebo down in a strong wind
  • ratchet straps are very helpful in windy conditions (see examples)
  • consider weights for the legs (water weights mean you don't have to transport and lug the weight around)​
These sites are written by an American artist who has been doing fairs for well over 20 years
  • The Best Art Display Panels - shows various options and provides answers to some of the most frequently asked questions
  • Art Fair Equipment Essentials - Covers: securing your tent; sun and weather protection; electricity and lights; storage and organisation; money management and office essentials
This is  a very sound batch of posts by experienced craft artist Luann Udell - which have as a common title Good Booths Gone Bad. Luann is very experienced at showing at art fairs - and she's been at League of NH Craftsmen’s 75th Annual Fair all week. Here's a sample
  • GOOD BOOTHS GONE BAD #4: And the Walls Come Tumblin’ Down
  • GOOD BOOTHS GONE BAD #7 What Lies Beneath
  • GOOD BOOTHS GONE BAD #21: Give Me Space!​
​You can find her two e-books about booths at art fairs below
Good Booths Gone Bad by Luann Udell
Create the best craft environment for showing your work
Luann Udell has provided a ton of advice about selling art and going to art fairs on her blog.

She's now compiled it all in one place in a handy ebook (readable on Kindle)

These are lessons - based on experience - about how to transform a truly awful booth into a good booth
File Size: 1220 KB
Print Length: 140 pages
Publication Date: January 8, 2014
Flip Page enabled

Rated an average of 4.4 out of 5 stars by 6 customer reviews

BUY THIS E-BOOK
GOOD BOOTHS GONE BAD Create the best craft show environment for selling your work from Amazon.com
Getting People Out of Your Booth by Luann Udell
Create a Craft Show Environment That Lets Your REAL Customers Shop 
For every person that actually buys your work, there will be a dozen folks, perhaps even a hundred, who have absolutely no intention of buying your work.
You may have read that title twice - and yes that's what this book is all about - how to get rid of people from your booth!

It makes complete sense when you realise how many time wasters who have no intention of buying anything invade your art fair booth! Particularly the jerks, downers,  whiners or the energy-vampires - all the people who can bring your art fair experience down.
File Size: 442 KB
Print Length: 71 pages
Publication Date: January 9, 2014
​Flip Page enabled

Rated an average of 4.8 out of 5 stars by 8 customer reviews

BUY THIS E-BOOK

GETTING PEOPLE OUT OF YOUR BOOTH: Create a Craft Show Environment That Lets Your REAL Customers Shop from Amazon.com

Local Art fairs in the USA
​

​​In the USA there are a lot of art shows at a regional and local level.

​There's also a lot of 'knowledge' about those art fairs to be had from those who have previously exhibited.  Art Fair Organisers annoy artists at their peril!
REFERENCE: Local Art Fairs in the USA
  • Art Fair Calendar - lists the smaller and medium sized art fairs in the USA
  • America's Best Art Fairs - the top ten art fairs plus the best art fairs by geography i.e. East Coast, Midwest, Southern, Western, Urban, Small Town
  • Art Show Reviews - the artist feedback on the shows listed in the above calendar
  • Art Fair Insiders - the forum related to the above two sites

See also the due diligence section for questions to ask before making a financial commitment.
Picture
Old Town Art Fair, Chicago rated as one of the top art fairs in the USA
Picture
Maple Grove's Main Street during the annual Maple Grove Day Art Fair

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