GUIDE:
How to get publicity for art competitions and open art exhibitions
​

Useful information and checklists:
ABOUT marketing and generating publicity for a juried exhibition
ABOUT how to avoid very common mistakes and omissions
FOR all those organising open art competitions and exhibitions
I've been writing about juried art competitions and the open exhibitions of art societies and the like for nearly 10 years. As a result thousands of people around the world follow my blog as a result.

During that time I've also learned about:
  • THE GOOD: how organisers can be really helpful to those who help generate publicity and
  • THE BAD: the ways in which organisers can let themselves, the competition and the artists down by being neither competent nor organised.​
There came a point when I wanted to say "enough is enough" - the same mistakes were being made time and time again.

It was as if there was a lack of understanding, no learning and no sharing of what made for a good experience when it came to publicity.

So I decided to share what I know - and wrote a blog post 
To all organisers of art competitions and open exhibitions introducing the new Guide I had written
​- and the reasons why I wanted to share my perspective on how they could improve what they do to help me do what I do.
There's a lot already done that is good - and I do want to emphasise I get a lot of help from some PR people - but there's also quite a lot of scope for improvement. Below I'm sharing the good practices that I know exist - and a few tips of my own! 
Everything that follows is based on items I have to ask for time and time again and/or issues that have an unhappy habit of recurring. 
Picture
This is American porttrait painter David Kassan being interviewed at the BP Portrait Award 2014 (he won 3rd prize) at the Natiotnal Portrait Gallery in London
This is link to A Making A Mark Guide: How to get publicity for juried art competitions and open exhibitions

This publication is available as a pdf file and can be
  • read on this page - click Scribd file below
  • downloaded FREE (click the above link) for personal use only (see copyright notice)
Picture
The Pastel Society Private View at the Mall Galleries in 2015

What does this guide cover?
​

​This Making A Mark Guide provides a checklist of various action points - plus notes - associated with:
  • managing who organises the marketing
  • making the most of the opportunities for free publicity
  • obtaining, sizing and processing images for publication
  • information that needs to be published for artists and exhibition visitors
  • organising an informative press release and press preview
  • making the most of the presentation of prizes

Who is this guide for?
​

This Guide is for:
  • organisers of art competitions and open exhibitions
  • Board / Committee members of relevant art societies or organising groups
  • people who think there's some scope to improve on current perfornance
  • artists starting to set up an art society or group exhibition for the first time.

It helps you to:
  • identify how to get publicity for an art competition or open exhibition
  • how to keep costs down and get publicity for free
  • how to make sure your marketing is both efficient and effective
COPYRIGHT:  This Guide is copyright to Katherine Tyrrell / Making A Mark Publications
You may NOT copy or use this Guide for commercial/business purposes in a workshop or in any other fee-paying context.  
​If you wish to use these free publications for commercial purposes please contact me - Katherine Tyrrell for a licence and details about fee rates