• Many artists want to know how to sell art.
  • Some options for selling art make you money....
  • ....and some are a complete waste of time and money. 
  • The important thing is to know the difference.
This section focuses on a range of topics relevant to the business of selling art. Each of the topics will have a page of its own.  Those with a page have a red  hyperlink.
​Topics which have been published can be accessed via the links on this page or the top menu.

Contents
​

Selling art is about converting interested prospects into paying customers

​This is my quick start summary about the different options and channels you have for selling art. It doesn't tell you everything you need to know - but tells you enough about the pros and cons of different options for getting your art into the hands of your future customers

“All things being equal, people will do business with, and refer business to, those people they know, like and trust.” Bob Burg
BELOW is an index to pages within this section. Sections without a link are in development - and coming soon!

Regulatory Matters

NOT OPTIONAL

Direct Sales
to Art Customer 

​- brief introduction below

Via Third Parties

- brief introduction below
The links below relate to aspects of selling art which can apply irrespective of whether you sell art direct or via a third party.​
  • ​How to frame and hang art - an emphasis on practical information, advice and tips and techniques - and links to more of the same - about different aspects of matting, framing and hanging artwork
  • How to pack, post and ship art - how to get the artwork to both exhibitions and people who have bought your art
  • ​The Private View Invitation - Why PV Invites fail to be effective and what an effective PV invite looks like

How to sell art via third parties
​

This section is about when you use a third party such as a gallery, an art fair, a licensing agent or an online gallery to help you sell your art.

It involves contracts and payments to third parties for their contribution

Selling in Galleries
  • A Guide to Art Galleries - this focuses on retail galleries and how they operate
  • Art Competition and Juried Open Exhibitions - often considered as a shortcut to generating interest from galleries

Selling via Third Parties
  • A Guide to Art Agents & Consultants - this focuses on agents for illustrators and fine artists and consultants for corporate clients, art collectors and artists needing art business and marketing advice

Selling at Alternative Venues
  • The Art Fairs - Larger prestigious fairs are Gallery/art dealer biased. Regional and local art fairs are open to artists that meet their criteria. This is a halfway house option. You sell direct to the customer but still need to have a contractual relationship with a third party (either a gallery or the art fair organiser) which provides the space and generates the traffic.
  • Alternative Options for Exhibition - looks at other options such as artists' co-operatives and renting space from commercial art galleries
  • The Vanity Gallery - Do you know how to recognise a Vanity Gallery? More importantly, do you know how to be smart if one contacts you? This page is dedicated to raising awareness of Vanity Art Galleries and equipping artists to be smart when dealing with them

Selling Online
  • Online Art Galleries - this provides a guide to the range of places you can place your art online and whether or not they get any traffic
  • Online Marketing with Facebook - how artists sell their art using Facebook

Licensing Art
  • Things you need to know about licensing your art
  • How to sell art via Print on Demand (POD) - ways of selling art via sites which print your art on demand

Selling art direct to the customer
​

This section is about the options the artist has to sell art on their own account - and all the retail regulatory requirements which an artist must comply with.

Nobody helps you. All the marketing, meeting/dealing with purchasers, selling and compliance is down to you!

Selling art face to face from home
Selling Art Online from home
  • Why sell art online? - reasons for marketing and selling art online
  • How to sell daily paintings - via blogs and websites and venues listing daily paintings
  • Online Art Stores - places where you can set up your own art store online (without a third party)
Compliance with Regulatory Requirements
  • Trading Standards for Artists - This page reviews what legislation and what trading standards apply to in terms of: what you sell; where you sell and how you sell
  • E-commerce for Artists - How to sell art online. Do you know and meet all the legal requirements for selling online?

Commissions
  • Commissions: Things you need to think about - practical pointers for keeping everything on a business-like level - and how to avoid difficult situations!

Alternative ways of selling art
​

You can make a living selling art outside the art gallery system - but you have to have a portfolio of income streams coming from various venues and opportunities online.

Ways of selling art without using an art gallery
​

You control
  • Open Studios
  • ​Commissions
  • Website
  • Blog
  • Instagram

Online - with third party assistance
  • eBay
  • Etsy
  • Amazon
  • Print publishers
With Third party assistance:
  • Juried Art Society Exhibitions
  • Juried Art Competitions
  • Licensing - direct to enduser
  • Licensing - indirect via an agent
  • Art Fairs
  • Niche Events
  • Local Community Events
  • Local Places eg cafes, restaurants, theatres, libraries, community centres, health facilities
  • Whole to individuals eg to Interior Designers (originals and/or reproductions)
  • Wholesale to venues eg Hotels and other places which use original art
REFERENCE:
​Below are some links to articles on other sites which explain different ways artists have used to sell their art (and the year it was written)UNDATED
The Artist's Guide to Selling Work (2nd Edition) by Annabelle Rushton

HIGHLY RECOMMENDED
Rated 4.9 out of 5* by 10 customer reviews (UK)
This is an excellent book for contemporary ways of selling art. So many books which purport to tell artists about the art business are dated and have not caught up with the changes that the internet has made. The second edition of this book helps artists to address the demands of marketing and selling work in an online world.

It focuses on how artists can be independent and help themselves as well on which services can be helpful to the artist.
Author: Annabelle Ruston is an editor with the Fine Art Trade Guild, one of whose main functions is to guide its members through the potential pitfalls of selling their work

Paperback: 176 pages
Publisher: Bloomsbury Visual Arts; Edition:2nd Revised edition
Date: 21 Nov. 2013

BUY THIS BOOK
Plus a video by Susan Mumford of Be Smart about Art with her top three tips to selling art
  • when you're getting started, sell to people you know - friends, family, peers etc - and find out if people value it enough to buy it
  • it's much easier to sell to existing client
  • have a 'make it happen' attitude to selling art