Art Business Info. for Artists
  • Home
    • Art Business Information Index
  • NEWS
  • PRACTICE
    • Starting Out - Tips
    • Office Practices >
      • Data Protection for Art and Artists
      • How to back up image files
    • Learning Opportunities >
      • Best Art Business Books
      • Art Schools in the UK
      • Art Business Courses
  • MARKETING
    • How to write an Artist's Statement >
      • What is an Artist Statement?
      • Why you need an Artist's Statement
      • TIPS How to write an artist statement
      • The Language of an Artist's Statement
      • What an artist statement should contain
      • Examples of Artists Statements
    • How to write an Artist's Resume or CV >
      • Social Media summaries
      • CV for Artists
      • Resume for Artists
      • Biography for Artists
    • How to write a press release for an artist
    • The Private View Invitation
    • Publicity for Juried Exhibitions
    • Websites for Artists >
      • Why websites matter
      • Options for Websites
      • Web content for Artists
      • Web design for artists
      • Writing for the Web
    • Blogging for Artists
    • Image sizes for Social Media Sites
    • How to be mobile-friendly
  • SELL ART
    • A Guide to Art Dealers & Galleries
    • A Guide to Art Agents and Consultants
    • Art Fairs
    • Alternative Options for Exhibitions
    • The Vanity Gallery
    • Trading Standards for Artists
    • E-commerce for artists
    • Open Studios
    • Selling Art from Home
  • FRAME / SHIP ART
    • FRAME ART >
      • List of Recommended Picture Framers
      • Conservation Products
      • Framing for open exhibitions and art competitions
      • Framing Videos
      • How to hang a picture
    • SHIP ART >
      • How to pack artwork
      • Packaging materials
      • How to ship art to exhibitions
      • How to ship internationally
      • Post & Parcel Services
      • UK Art Movers & Couriers
      • USA Art Movers & Couriers
  • COPYRIGHT
    • Copyright and artists' rights
    • Copyright Infringement and Fair Use
    • How to protect artwork online
    • How to do a reverse image search
    • What to do about copyright infringement - for artists
    • Global Conventions on copyright >
      • Copyright in the UK
      • Copyright in the USA
      • Copyright in Canada
      • Copyright in Australia
  • MONEY & TAX
    • How to Price Your Art >
      • How important is price when buying art?
      • Options for Pricing Art
      • Terminology and Formulas for Pricing Art
      • Art Experts on Pricing Art
      • How artists price their art
      • The price of affordable art
    • How to create an Invoice
    • Insurance for Art and Artists
    • Tax Tips for Artists
    • VAT for Artists
    • Retirement and Pensions for Artists
    • The Art Legacy >
      • Estate Planning for Artists
      • Famous Artists Estates
      • Artwork Inventory
      • After the Death of an Artist
      • Copyright and Resale Rights after Death
      • Art and Inheritance Tax
      • Estate Planning for Art Collectors
  • About
    • Would you like me to help?
    • Privacy Policy
    • Contact

How to Sell Your Art

  • Many artists want to know how to sell art.
  • Some options for selling art make you money....
  • ....and some are a complete waste of time and money. 
  • The important thing is to know the difference.
This section focuses on a range of topics relevant to the business of selling art. Each of the topics will have a page of its own.  Those with a page have a red  hyperlink.
​Topics which have been published can be accessed via the links on this page or the top menu.

Contents
​

Selling art is about converting interested prospects into paying customers

​This is my quick start summary about the different options and channels you have for selling art. 
It doesn't tell you everything you need to know - but tells you enough about the pros and cons of different options for getting your art into the hands of your future customers

“All things being equal, people will do business with, and refer business to, those people they know, like and trust.” Bob Burg

Via Third Parties

- brief introduction below
  • Art Dealers & Galleries​
  • Art Agents & Consultants
  • Art Fairs
  • Alternative Options for Exhibition
  • The Vanity Gallery​
  • Licensing - products and prints
  • Online Art Galleries
  • Print Art on Demand

Direct Sales
to the Art Collector/Customer 

​- brief introduction below
  • Selling art face to face - from Home
  • ​Selling art via Open Studios
  • Selling art online - from home
  • ​E-commerce for artists - rules & regulations re. selling online on your own account and via third parties
  • Commissions
Sections without a link are in development - and coming soon!
The links below relate to aspects of selling art which can apply irrespective of whether you sell art direct or via a third party.​
  • ​How to frame and hang art - an emphasis on practical information, advice and tips and techniques - and links to more of the same - about different aspects of matting, framing and hanging artwork
  • How to pack, post and ship art - how to get the artwork to both exhibitions and people who have bought your art
  • ​The Private View Invitation - Why PV Invites fail to be effective and what an effective PV invite looks like

How to sell art via third parties
​

This section is about when you use a third party such as a gallery, an art fair, a licensing agent or an online gallery to help you sell your art.

It involves contracts and payments to third parties for their contribution

Selling in Galleries
  • A Guide to Art Galleries - this focuses on retail galleries and how they operate
  • Art Competition and Juried Open Exhibitions - often considered as a shortcut to generating interest from galleries

Selling via Third Parties
  • A Guide to Art Agents & Consultants - this focuses on agents for illustrators and fine artists and consultants for corporate clients, art collectors and artists needing art business and marketing advice

Selling at Alternative Venues
  • The Art Fairs - Larger prestigious fairs are Gallery/art dealer biased. Regional and local art fairs are open to artists that meet their criteria. This is a halfway house option. You sell direct to the customer but still need to have a contractual relationship with a third party (either a gallery or the art fair organiser) which provides the space and generates the traffic.
  • Alternative Options for Exhibition - looks at other options such as artists' co-operatives and renting space from commercial art galleries
  • The Vanity Gallery - Do you know how to recognise a Vanity Gallery? More importantly, do you know how to be smart if one contacts you? This page is dedicated to raising awareness of Vanity Art Galleries and equipping artists to be smart when dealing with them

Selling Online
  • Online Art Galleries - this provides a guide to the range of places you can place your art online and whether or not they get any traffic
  • Online Marketing with Facebook - how artists sell their art using Facebook

Licensing Art
  • Things you need to know about licensing your art
  • How to sell art via Print on Demand (POD) - ways of selling art via sites which print your art on demand

Selling art direct to the customer
​

This section is about the options the artist has to sell art on their own account.  

Nobody helps you - all the marketing, meeting /dealing with purchasers and selling is down to you!

Selling art face to face from home
  • Selling art from home: Things to think about - practical pointers re. house insurance, third party insurance insurance and tax
  • How to have an Open Studio - a classic way of selling art from your home
  • How to pack, post and ship art - once you've sold you art you now need to get it to the customer safely
Selling Art Online from home
  • Why sell art online? - reasons for marketing and selling art online
  • E-commerce for Artists - How to sell art online. Do you know and meet all the legal requirements for selling online?
  • How to sell daily paintings - via blogs and websites and venues listing daily paintings
  • Online Art Stores - places where you can set up your own art store online (without a third party)

Commissions
  • Commissions: Things you need to think about - practical pointers for keeping everything on a business-like level - and how to avoid difficult situations!

The Artist's Guide to Selling Work (2nd Edition) by Annabelle Rushton

HIGHLY RECOMMENDED
Rated 4.9 out of 5* by 10 customer reviews (UK)
This is an excellent book for contemporary ways of selling art. So many books which purport to tell artists about the art business are dated and have not caught up with the changes that the internet has made. The second edition of this book helps artists to address the demands of marketing and selling work in an online world.

It focuses on how artists can be independent and help themselves as well on which services can be helpful to the artist.
Author: Annabelle Ruston is an editor with the Fine Art Trade Guild, one of whose main functions is to guide its members through the potential pitfalls of selling their work

Paperback: 176 pages
Publisher: Bloomsbury Visual Arts; Edition:2nd Revised edition
Date: 21 Nov. 2013

BUY THIS BOOK
The Artist's Guide to Selling Work from Amazon.co.uk

Plus a video by Susan Mumford of Be Smart about Art with her top three tips to selling art
  • when you're getting started, sell to people you know - friends, family, peers etc - and find out if people value it enough to buy it
  • it's much easier to sell to existing client
  • have a 'make it happen' attitude to selling art

HOME
INDEX
Picture
This website provides a compendium of resources about the art business for artists.

It helps artists learn how to do better at being business-like, marketing and selling art and looking after their financial security.

Copyright Katherine Tyrrell | Making A Mark Publications - all rights reserved
  • About this site 
  • About the Author
  • Privacy Policy
If you've got any suggestions for what you'd like to see on this website please send me your suggestion
PLEASE NOTE:
1) Content and the law change all the time.
​2) Given the size and scope of this site I do NOT warrant that
  • any information is complete and/or professional
  • all links lead to the most current and up to date information.

3) This website is free for you but not for me. 
​Links to books are Amazon Affiliate links. Buying a book via this website means I get a very small payment which helps to fund and maintain this website. .I much appreciate any support your provide.
Adverts are provided by Google AdSense - but the adverts do not mean I endorse the advertiser.
  • Home
    • Art Business Information Index
  • NEWS
  • PRACTICE
    • Starting Out - Tips
    • Office Practices >
      • Data Protection for Art and Artists
      • How to back up image files
    • Learning Opportunities >
      • Best Art Business Books
      • Art Schools in the UK
      • Art Business Courses
  • MARKETING
    • How to write an Artist's Statement >
      • What is an Artist Statement?
      • Why you need an Artist's Statement
      • TIPS How to write an artist statement
      • The Language of an Artist's Statement
      • What an artist statement should contain
      • Examples of Artists Statements
    • How to write an Artist's Resume or CV >
      • Social Media summaries
      • CV for Artists
      • Resume for Artists
      • Biography for Artists
    • How to write a press release for an artist
    • The Private View Invitation
    • Publicity for Juried Exhibitions
    • Websites for Artists >
      • Why websites matter
      • Options for Websites
      • Web content for Artists
      • Web design for artists
      • Writing for the Web
    • Blogging for Artists
    • Image sizes for Social Media Sites
    • How to be mobile-friendly
  • SELL ART
    • A Guide to Art Dealers & Galleries
    • A Guide to Art Agents and Consultants
    • Art Fairs
    • Alternative Options for Exhibitions
    • The Vanity Gallery
    • Trading Standards for Artists
    • E-commerce for artists
    • Open Studios
    • Selling Art from Home
  • FRAME / SHIP ART
    • FRAME ART >
      • List of Recommended Picture Framers
      • Conservation Products
      • Framing for open exhibitions and art competitions
      • Framing Videos
      • How to hang a picture
    • SHIP ART >
      • How to pack artwork
      • Packaging materials
      • How to ship art to exhibitions
      • How to ship internationally
      • Post & Parcel Services
      • UK Art Movers & Couriers
      • USA Art Movers & Couriers
  • COPYRIGHT
    • Copyright and artists' rights
    • Copyright Infringement and Fair Use
    • How to protect artwork online
    • How to do a reverse image search
    • What to do about copyright infringement - for artists
    • Global Conventions on copyright >
      • Copyright in the UK
      • Copyright in the USA
      • Copyright in Canada
      • Copyright in Australia
  • MONEY & TAX
    • How to Price Your Art >
      • How important is price when buying art?
      • Options for Pricing Art
      • Terminology and Formulas for Pricing Art
      • Art Experts on Pricing Art
      • How artists price their art
      • The price of affordable art
    • How to create an Invoice
    • Insurance for Art and Artists
    • Tax Tips for Artists
    • VAT for Artists
    • Retirement and Pensions for Artists
    • The Art Legacy >
      • Estate Planning for Artists
      • Famous Artists Estates
      • Artwork Inventory
      • After the Death of an Artist
      • Copyright and Resale Rights after Death
      • Art and Inheritance Tax
      • Estate Planning for Art Collectors
  • About
    • Would you like me to help?
    • Privacy Policy
    • Contact
✕