Advice about British Art Exhibitions

There's an excellent Facebook Group for those artists who attend art fairs called "Art Fair Buddies". It's used essentially to provide:

• practical support to those new to art fairs
• feedback from those attending art fairs about how effective it was and the level of support received (or not) from the organisers
• news of new art fairs and the closure or cancellation of others​

This group is a collection of artists who want to share 
information about Art Fairs and the logistics of doing them! 
From hotel info to which ones to do.....and everything in between. We will also invite Art fairs to use this group to promote 'calls to artists'!

It often involves long feedback posts when things do NOT go according to plan - or according to expectations based on representations by the organisers.

What follows is one such post by a chap whose Facebook Page is Mark Brighton Art. It's a good example of:

• what to do when you feel you've been badly let down by organisers - in terms of failure to deliver what they promised
• how to write a letter to organisers to request a refund

​The letter BELOW relates to an operation called British Art Exhibitions run by Karl Percival  who purports to be an advertising/promotions specialist.

It's followed by an update from Mark - although Mr Percival has not as yet contacted me.

Examples of Instagram images used to market the Macclesfield Art Fair - but where were the local flyers and other advertising?

The email
​

It is a bit lengthy but here is a copy of the email I have just sent to Karl from British Art Exhibitions about the show in Macclesfield and my request for a refund. He did say at the show that he would give me a refund - so let's see if he does! Mark Brighton Art

Dear Karl
​
I would like to explain the issues that I had with the recent exhibition in Macclesfield: what my expectations were as opposed to what was delivered.

When I arrived on Friday at around 11.15am, I was fully expecting that display boards would be up and that I could hang my work. I waited for an hour, in which time nothing happened, and then I had to get home. I left detailed instructions with one of the hangers who promised it would be hung for me. If I had known my work wouldn't be hung I could have come back that afternoon and done it myself in time for the preview.

When I arrived at the preview around 5.15pm, I eventually found my art on the floor propped up against a board, as indeed were the works of many of the other artists. I then asked you for a screwdriver and screws and hung it myself. Judging by the state of the room at that point, I didn't believe my work would get hung that evening. This meant that I couldn't use the preview time to network or even talk to fellow artists and visitors. 

As I was working to get my pictures up, the artist next door was getting agitated and complained that I was in the way as she tried to show her guests her work.

I then noticed that even work that was already on display had no artist profile or labels attached. We were later told there was a problem with the printer, so price labels were handwritten and still nobody had an artist profile up. Again, if I had known this I could have brought my own. But we were all told that these would be provided as the exhibition was supposed to have a standard look.

I was also told by you that that there was a website on which my own and other artists' work could be displayed. Having looked at The British Art Exhibitions website, there is no mention of exhibiting artists at all. There also appeared to be very little marketing of the event itself to the general public. I have unsuccessfully tried to access this via Macclesfield Town Hall, your own site and that of British Art Exhibitions. None of them had any publicity or advertising regarding the show, so how was anyone supposed to know it was happening? Besides which, there were no fliers, leaflets or posters visible on the run up to the show. 

I rang you three times with questions regarding drop off and pick up times and I also emailed as you didn't get back to me on any of my phone queries as was promised. 
​
There are obviously basic organisational issues here: a clear, general email explaining the requirements for the artists - drop off and pick up times and what to expect when you get to the venue. Also, it is polite to keep artists in the loop when they do send you information so that they know that you have it all and they have completed the requisite paperwork successfully. And If you offer to hang an artist's work, make sure you do.

Perhaps, in future, it would be better to charge less for people to exhibit, take some commission but actually do some advertising for the general public, rather than aiming all the marketing at the artist and not the buyer. As an exhibiting artist, it felt as if I had paid my money for very little in return, and this is why I would like a refund, as agreed by you, as what was offered was not delivered. I presume you can refund me via Paypal. If you need any more information from me, please do not hesitate to contact me on this email address.

Many thanks for your help in this matter.

For the record Karl's response was to offer a refund and free exhibiting at other art fairs. 

​However Mark has not yet received his refund.... (I'm happy to update this when he has).

UPDATE: The response - and a FULL refund for Mark
​

The following was communicated to me via the Facebook group.  It's very good to see that Mark Brighton got a full refund as promised by the organiser. 

Mark Brighton Art Good news - I recieved a full refund from Karl yesterday. I threatened to get my bank involved & this seems to have spured him on to actually do something & honour the refund he offered at the show. I urge everyone else who went to do the same.

Mark Brighton Art hi Katherine - I have just had a message from Karl who has read your piece. Unfortunately he has taken exception & wants a few things corrected. I have now recieved a full refund from Karl so it would be fair to point this out to your readers. He is also querying the suggestion that he is only in it for profit - he says he has taken legal advice. I imagine this is just bluster but I would appreciate it if you could add a correction of sorts to your article. Many thanks Mark

I'm not sure what Mr Percival wants corrected as to date all I have done is highlighted a letter sent to him by somebody who attended one of his Fairs and the response from the same individual with respect to the refund given.

As I have indicated I am happy to correct anything which is factually incorrect.​

However I would point out that Mark's comments were n0t isolated in connection with this particular fair. Others wrote about having the same experience - and I've made a note of their comments too. I only ever write these sort of posts when it is evident that a number of artists have been let down.
​

BEWARE business models where the artists provide the income
​

One of the things artists need to beware of are business models used by entrepreneurs where the entire income stream is delivered by the artists and not by the success or otherwise of their sales. (It can make you look at art galleries in a whole new light!)

For many years, there have been websites which supposedly provided a place for artists to sell their art. In fact the business model for the website is entirely predicated on making money from artists. Such websites on the whole do not serve artists well in terms of selling art. - because the owners make few efforts to help them. Instead they make money for the owners from the fees the artists pay to get their art online. 

The exact same business model can be used for art fairs.

Artists can draw conclusions about art fairs from

• the level of effort and finance employed by organisers to make them successful. 
• recommendations from other artists as to how well marketed they were and how well they did in terms of sales (i.e. did they attract the right sort of people)
• comments from those who signed up for fairs in terms of their actual experience

What artists do NOT need are art fairs which involve:

• organisers who run art fairs on a shoe-string
• poor planning in advance
• poor marketing (or none at all) to the public (i.e. customers)
• poor preparation and execution of services on the day
• under-resourced relative to the demands of setting up

If you are thinking about booking an art fair stand with British Art Fairs (who organised the Macclesfield Art Fair - see above)
I RECOMMEND that you:

• attend one of their art fairs/exhibitions first to check out the level of professionalism and standard of presentation and operations; and
• talk to artists (when they're not talking to punters) about how well supported they feel and whether or not they would recommend British Art Fairs to other artists. 

Or join Art Fair Buddies and find out about the art fairs that people do think are worth attending.

TIP: If you pay an art fair organiser by credit card or PayPal and organisers do not deliver what is promised then you can also seek reimbursement from your card service or PayPal.