Art Business Info: NEWS
about art for artists
Sitelinks - and what people look at on your website
The links shown below some of Google's search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for. Google Support - Sitelinks
The thing is you cannot determine which links get listed in Sitelinks. It's all totally animated and driven by an algorithm and the probability is that relates to traffic (this is Google after all!). That also means that if you cover topics which don't drive a lot of traffic that that topic will never get a site link - even if you are the #1 source on Google for that topic!
On the other hand, it's actually very interesting for me (and you) to know what other people want to know about in terms of search queries. I happen to know (for other reasons) that yesterday my website got a lot of hits for "selling art from home" and guess what's in the sitselinks for today! (see above!)
Google also gives you some tips - and I'll be making sure that I use these in future - including asking Weebly how come anchor text has still not made it into the feature list!
There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site's internal links, make sure you use anchor text and alt text that's informative, compact, and avoids repetition.
Why you can't find an art business on Google
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Katherine Tyrrell writes about art, artists and the art business and has followers all over the world. She also delivers workshops for art organisations and reviews websites and career strategies for artists.
Art Business Blogs
Art Biz Blog (Alyson Stanfield)
ArtBusiness.com (Alan Bamberger)
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Art Marketing News (Barney Davey)
ArtPromotivate - Tips
Artsy Shark (Carolyn Edlund)
Be Smart about Art (Susan Mumford)
Fine Art Views (Clint Watson)
Laura C George
Professional Artist - News
Right Brain Rock Star - no longer publishing
Savvy Painter Podcasts
The Abundant Artist (Cory Huff)
The Art Law Blog
The Clarion List - Blog
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