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    • How to write an Artist's Statement >
      • What is an Artist Statement?
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      • What an artist statement should contain
      • Examples of Artists Statements
    • How to write an Artist's Resume or CV >
      • Social Media summaries
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    • How to pack artwork >
      • How to pack and ship pastel paintings
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  • MONEY & TAX
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Art Business Info: NEWS

​about art for artists

Did you know that when Google likes you they do this?

4/1/2019

0 Comments

 
Picture

Sitelinks - and what people look at on your website

  • Sitelinks gives you a more prominent profile on Google.
  • Sitelinks also suggest your website is a trusted site.
  • They also mean you're attracting enough traffic to warrant highlighting your website - because you simply do not get any sitselinks until your website has been around for a bit, attracted a decent amount of traffic and gets updated regularly.
The links shown below some of Google's search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for. Google Support - Sitelinks
The thing is you cannot determine which links get listed in Sitelinks. It's all totally animated and driven by an algorithm and the probability is that relates to traffic (this is Google after all!). That also means that if you cover topics which don't drive a lot of traffic that that topic will never get a site link - even if you are the #1 source on Google for that topic!

On the other hand, it's actually very interesting for me (and you) to know what other people want to know about in terms of search queries. I happen to know (for other reasons) that yesterday my website got a lot of hits for "selling art from home" and guess what's in the sitselinks for today! (see above!)

​Google also gives you some tips - and I'll be making sure that I use these in future - including asking Weebly how come anchor text has still not made it into the feature list!
There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site's internal links, make sure you use anchor text and alt text that's informative, compact, and avoids repetition.
REFERENCE:
  • Sitelinks | Google Support
  • Sitelinks | Wikipedia
  • Google Sitelinks: The Ultimate FAQ | Cristian Mezei (March 3, 2008), 

Why you can't find an art business on Google
​

HOWEVER First you have to get your website to register with Google - which means you need to tell Google about it. ​​
Google tells you some of the simple reasons why your art business might not be registering on Google eg
  1. Your business isn't verified.
  2. ​Your business appears on Google Maps, but doesn’t always appear in search results.
  3. You recently added or edited your business information.
  4. ​Your business information doesn’t comply with our guidelines.
Check out the explanations of what what do in 
  • Can't find business on Google
  • Add a business before it opens for those not yet online....
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Knowledge Panel/Graph
​

Of course you've really made it with Google when you have a location based business and Google decided you need a knowledge panel. Or so you might think. 

However you'd be wrong as Google's Knowledge Graph functionality tends to pick up the information from public information sources such as Wikipedia in order to create a Knowledge Panel!

So this is one for the famous artists, art galleries and art studios - but not for their websites!

Google's new Activity Card
​

Google turned 20 in 2018 and came up with a new trick for presenting search results.

It's called the Activity Card and this Trusted Reviews article (below) explains how it works - and why it's been designed - with the images indicating that it's very much oriented to fast search using a smartphone.

READ Google presents ‘Evolution of Search’ with Lens, Activity Cards, Collections and Discover

Writing all of this has made me think I really need to write up all the techie bits for Websites for Artists which haven't made it on to the website yet! That will join the "to do" list for 2019!
0 Comments

Google goes 'mobile first' indexing

29/3/2018

0 Comments

 
If you are still on an old school fixed pixel width website and haven't as yet upgraded to a responsive template and become mobile friendly, you will want to know that Google is migrating to mobile-first indexing for its search engine.
​

(see Rolling out mobile-first indexing on the Official Google Webmaster blog) .
Picture
Mobile-first indexing means that Google will use the mobile version of the page for indexing and ranking.

This in part reflects that most people using search are now on a mobile device.

This means:
  • sites using responsive web design or dynamic serving are generally set for mobile-first indexing.
  • sites which have two versions of their site will continue to have the non-mobile version used for indexing.

In addition, starting in July 2018, web content that is slow-loading may perform less well for both desktop and mobile searchers.

You'll find out if your site is affected via the Google Search Console (new name for Google Webmaster)

Subscribe to Art Business Info. for Artists - NEWS by Email
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Your subscription is only activated after you verify the link in the email you will receive
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Don't be conned by SEO companies!

3/2/2017

7 Comments

 
I regularly get approaches from people representing SEO companies who promise that they can help improve the performance of my website.

I normally send them straight to the spam folder. However they're sneaky and use forms on your website.

This is one such - which came in via a form response on Art Business Info for Artists  this morning
Name
Alan Sehwag
Email
[email protected]

Comment
Hi there,

I recently spent some time doing a site review of www.artbusinessinfo.com. (Yes, I do random site reviews for a living.)

Based on what I saw,there are a few things you could implement pretty quickly that would help boost your Google rankings, traffic, social media & conversion. I noticed, few technical errors that are effecting your website’s performance too.

We'll start counting & will keep fixing all bugs, provide you a clean safe website.We are also into website design, development and can redesign your website.

Not sure what your initiatives are in this area, but is this something that’s on your radar?

Alan.
(323) 617-3981
This is the reply I've just sent to Alan.
Dear Alan

I'm assuming this is for free and that your pricing page http://www.ngrwebteam.com/seo-pricing didn't just slip your mind - or the Federal Regulations relating to spamming people who have not given their consent to be approached? You sure you don't want me to remind you?

I also do reviews of those that say they help artists. I'll be sure to remember the name of your company.

Regards
Katherine

Katherine Tyrrell
Making A Mark on Art

Making A Mark is a top art blog - #3 in the UK and #7 in the world

c. 3.8 million+ visitors and 10.5 million+ pageviews and counting.....
Follow Making A Mark on Facebook | Twitter | YouTube | Amazon
My Book on Facebook: Katherine Tyrrell: 365 Tips for Drawing and Sketching
Website: Art Business - for Artists  + Blog + Facebook Page
Website: Botanical Art & Artists + Blog + Facebook Page

If you get approaches like this:
  1. You shouldn't be. This is spam.  It also breaches the rules of marketing online.
  2. They typically all say the same generic things irrespective of what the issues are with your website. That's because they are selling their services to make money for themselves.
  3. They typically haven't got a clue about the target market for your website. They are selling cookie cutter solutions - not something specific to marketing art by artists.
  4. Check the website to find the pricing page.  Alan forgot to mention that help from his company STARTS at $400 per month!  The more difficult it is to find the pricing the more suspicious you should get.  That includes any omission to mention prices in any approach to you.
Picture
The enormous prices for services from NGR
You most certainly don't need to be spending a lot of money. Most artists simply don't need help from professional companies if they are prepared to learn the basics for themselves. It's not difficult.

Personally I'd recommend avoiding SEO companies who in my book are the equivalent of snake oil salesmen!

Try and see how far you can get on your own through studying the basics of what helps with marketing your art online.  Unless you've got a BIG pot of money to sink into creating a brand and marketing it and expert who gets results for ARTISTS!

One simple way to improve your website performance

I've always found the Google Webmaster Guidelines is a good place to start because you need to ensure your website is compliant with Google if you are to get a good ranking and turn up in search enquiries.

Work your way through these before you ever contemplate looking around for more help.

What's your best tip for fellow artists?

Please share your best tip for improving the performance of your website.

Mine relates to being very careful how you title pages and construct URLs for individual pages on your website.
  • be aware of the keywords associated with search queries
  • be very accurate as to content (Google likes this!)
  • try not to be the same as everybody else!
7 Comments
    Wanting to find out about the business side of art?

    Art Business Info. News for Artists 

    Successful artists get on top of the business side of being an artist.
    ​Do you want to:
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    ​and/or need a Guide to the Art Business?

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ABOUT ART BUSINESS INFO. FOR ARTISTS  -  Please read "PLEASE NOTE"
This website aims to provide a compendium of resources about the art business for artists. 

It helps artists learn how to do better at being business-like, marketing and selling their art and looking after their financial security.
  • HOME
  • INDEX
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  • SELL ART
  • FRAME ART
  • SHIP ART
  • COPYRIGHT
  • MONEY & TAX
  • ​​CAN I HELP?
  • CONTACT ME
Copyright: 2015-2021 Katherine Tyrrell | Making A Mark Publications
​
- all rights reserved
  • About this site 
  • About the Author
  • Privacy Policy & Cookies
If you've got any suggestions for what you'd like to see on this website please send me your suggestion
PLEASE NOTE:
1) Content and the law change all the time. It's impossible to keep up with it if you're not working on the topic full time. 
​2) I research topics carefully. However, I am totally unable to warrant that 
ANY and/or ALL information is 
  • complete and/or
  • professional and/or
  • up to date and/or
  • wholly accurate and/or 
  • all links lead to the most current information (at the time of writing)​
​3) Hence all information I provide comes without any LIABILITY whatsoever to you for any choices you make. 
4) This website is FREE FOR YOU but not for me. ​Links to books are Amazon Affiliate links. Buying a book via this website means I get a very small payment which helps to fund and maintain this website. .I much appreciate any support your provide. Adverts are provided by Google AdSense - but the adverts do not mean I endorse the advertiser.
Photo from Keith Williamson
  • Home
    • Art Business Information Index
  • NEWS
  • PRACTICE
    • Starting Out - Tips
    • Being a Professional artist >
      • Working Lives of Professional Artists
      • Artists' Side Hustles
      • Artists' Residencies
      • Artists Unions
    • Business Management for Artists >
      • Setting Up & Running A Business
      • Risk Management for Artists
      • How to spot Art Scams / Fraud
      • Life in an Art Market Recession
      • Coronavirus COVID-19 and Art
    • Best Art Business Books
    • Learning Opportunities >
      • Art Schools in the UK
      • Art Business Courses
    • Image Management for Artists >
      • How to photograph art
      • How To Scan Artwork
      • How to back up image files
    • Law for Artists >
      • Legal Matters
      • Money Laundering in the Art Market
      • Data Protection for Art and Artists
      • Brexit Guidance for Art and Artists
  • MARKETING
    • How to write an Artist's Statement >
      • What is an Artist Statement?
      • Why you need an Artist's Statement
      • TIPS How to write an artist statement
      • The Language of an Artist's Statement
      • What an artist statement should contain
      • Examples of Artists Statements
    • How to write an Artist's Resume or CV >
      • Social Media summaries
      • CV for Artists
      • Resume for Artists
      • Biography for Artists
    • How to sign a painting, drawing or fine art print
    • Business Cards for Artists
    • How to write a press release for an artist
    • The Private View Invitation
    • Publicity for Juried Exhibitions
    • Websites for Artists >
      • Why websites matter
      • Options for Websites
      • Web content for Artists
      • Web design for artists
      • Keeping Google Happy
      • Writing for the Web
    • Image & Video sizes for Social Media Sites
    • How to be mobile-friendly
  • SELL ART
    • Trading Law & Regulations for Artists (UK)
    • E-commerce for artists
    • Art Exhibitions & Competitions >
      • Juried Exhibitions & Art Competitions
      • Juried Art Exhibition Checklist for Artists
      • How to cost a juried exhibition entry
      • How to make labels for an art exhibition
      • Alternative Options for Exhibitions
    • A Guide to Art Agents and Consultants
    • A Guide to Art Dealers & Galleries >
      • How to find the right gallery
    • The Artist-run Gallery
    • The Vanity Gallery
    • Art Fairs
    • How to Sell Art from Home
    • Open Studios
  • FRAME ART
    • List of Recommended Picture Framers
    • Conservation Products
    • Framing for open exhibitions and art competitions
    • Framing Videos
    • How to hang a picture
  • SHIP ART
    • How to pack artwork >
      • How to pack and ship pastel paintings
    • Packaging materials
    • How to ship art internationally >
      • Rules of Origin
      • Export Licences for Cultural Goods
    • How to ship art to exhibitions
    • How to mail art - Post & Parcel Services
    • UK & Ireland: Art Transport Services
    • USA Art Transport Services
  • COPYRIGHT
    • Copyright and artists' rights
    • BASICS: Copyright Infringement and Fair Use
    • How to protect artwork online
    • How to do a reverse image search
    • What to do about copyright infringement - for artists
    • Global Conventions on copyright >
      • Copyright in the UK
      • Copyright in the USA
      • Copyright in Canada
      • Copyright in Australia
  • MONEY & TAX
    • How to work out profit from an art sale
    • How to Price Your Art >
      • How important is price when buying art?
      • Options for Pricing Art
      • Terminology and Formulas for Pricing Art
      • Art Experts on Pricing Art
      • How artists price their art
      • The price of affordable art
    • Payments to Artists >
      • Paying Artists
      • How to create an Invoice
    • VAT for Artists
    • Tax Tips for Artists >
      • Tax on prize money
      • UK Tax Tips for Artists
      • UK: Self-Assessment Video Tips
      • USA Tax Tips for Artists
      • Ireland: Tax for Artists
      • Australia: Tax Tips for Artists
    • Insurance for Art and Artists >
      • Insurance for Art Teachers
      • UK Insurance Policies for art and artists
      • USA & Canada: Insurance Policies for Art and Artists
    • Artists' Grants & Scholarships
    • Retirement and Pensions for Artists
    • The Art Legacy >
      • Estate Planning for Artists
      • Estate Planning for Art Collectors
      • Famous Artists Estates
      • Artwork Inventory
      • After the Death of an Artist
      • Copyright and Resale Rights after Death
      • Art and Inheritance Tax
  • About + Help
    • Would you like me to help?
    • Privacy & Cookies Policy
    • Contact
  • BANKING