Art Business Info: NEWS
about art for artists
There is an imminent threat to all artists, art galleries and photographers that have been using watermarks to protect images with a commercial value.
Images have become bigger and increased in importance within the web. The emphasis is on images looking good and helping people navigate the web (if you like this - then how about more like this?)
For all those artists using watermarks to protect their images - you need to be aware that Google has worked out HOW TO REMOVE THEM! It recently presented its findings at the presented at the Computer Vision and Pattern Recognition Conference. (Why they think they have the legal ability to alter your image without your permission and reproduce it is anybody's guess!)
Below is the video produced to explain the CVPR 2017 paper "On the Effectiveness of Visible Watermarks". It also explains that they worked out how to remove the vulnerability of images to this sort of watermark removal process.
However the good news is that the guys at Shutterstock are really not at all impressed with having their revenue model upended in one fell swoop (surprise, surprise!). They have now reverse engineered the new algorithm to prevent Google (or anybody else) from removing a watermark that is now unique to every picture which, in turn, makes watermark removal for secure.
What they've done is worked out how to make each watermark unique by marginally changing part of each watermark - for example by including the name of the photographer.
The same issue applies to artists - and what artists need to do is to work out how they can make their own watermarks more robust and incapable of removal using the algorithm so helpfully explained by Google!
My best guess is that this will need to involve doing something along the lines of what Shutterstock have done.
My recommendation is that artists should consider citing the title and their trade name (abbreviated in necessary) within each individual and unique watermark.
I predict this whole watermark thing will become BIG and there will be much scratching of heads by artists using watermarks!
Subscribe to Art Business Info. for Artists - NEWS by Email
and receive every post via email.
(Subscription only activated after you verify the link in the email you will receive)
Wanting to find out about the business side of art?
Art Business Info. News for Artists
Successful artists get on top of the business side of being an artist.
Do you want to:
Visitors so far
No. of visitors since April 2015:
and receive every post via email.
Your subscription is only activated AFTER you VERIFY the link in the email you will receive.
Katherine Tyrrell writes about art, artists and the art business and has followers all over the world. She also delivers workshops for art organisations and reviews websites and career strategies for artists.
Art Business Blogs
Art Biz Blog (Alyson Stanfield)
ArtBusiness.com (Alan Bamberger)
Art Business News
Art Marketing News (Barney Davey)
ArtPromotivate - Tips
Artsy Shark (Carolyn Edlund)
Be Smart about Art (Susan Mumford)
Fine Art Views (Clint Watson)
Laura C George
Professional Artist - News
Right Brain Rock Star - no longer publishing
Savvy Painter Podcasts
The Abundant Artist (Cory Huff)
The Art Law Blog
The Clarion List - Blog
ABOUT ART BUSINESS INFO. FOR ARTISTS
This website aims to provide a compendium of resources about the art business for artists.
It helps artists learn how to do better at being business-like, marketing and selling art and looking after their financial security.
Please read "PLEASE NOTE"
If you've got any suggestions for what you'd like to see on this website please send me your suggestion
1) Content and the law change all the time - and it's impossible to keep up with.if you're not working on the topic full time.
2) I do research topics carefully. However, I am totally unable to warrant that any/all information is
3) Hence all information I provide comes without any LIABILITY whatsoever to you for any choices you make.
4) This website is free for you but not for me. Links to books are Amazon Affiliate links. Buying a book via this website means I get a very small payment which helps to fund and maintain this website. .I much appreciate any support your provide. Adverts are provided by Google AdSense - but the adverts do not mean I endorse the advertiser.