Art Business Info: NEWS
about art for artists
Catch up on my recent articles about the Pandemic Recession on my main blog (posted there because a lot of artists follow it and it gets lots of readers!).
You can catch up here:
The Covid-19 Pandemic to date has made economic survival very difficult for a number of artists. However the coming Global Recession is going to make life difficult for a lot more artists - all around the world.
In this post I'm beginning to set out an overview of what I think are key issues for artists during The Pandemic Recession. It includes some background reading and covers
PLUS recent initiatives to support artists
PLEASE DO NOT post art if you're NOT a career artist whose livelihood is currently in jeopardy due to Coronavirus. There's way too much amateur art being posted by people who cannot possibly be paying their household and business bills through the sale of their art. That, to my mind, is just plain selfish and attention-seeking given the intention of this project is to support those self-employed professional artists who have lost their ability to earn their normal income e.g. from sales of exhibited paintings in art galleries and art fairs, teaching art to students and the normal sort of work which many professional artists engage in.
PLUS in relation to Teaching Art - I wrote on my botanical art news blog about the implications for teaching art. Planning considerations are essentially generic whichever type of art you teach.
The one thing that is certain is that the virus is not going away any time soon. All that is happening right now is that the reproduction rate is being cut - but a very small percentage of the community has been infected and the virus is still in the community.
I'm going to be continuing to write about the implications of the Pandemic Recession on changing business practices and art business models
READ about the Key Points for Artists, Art Teachers and Art Galleries to date below
Sitelinks - and what people look at on your website
The links shown below some of Google's search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for. Google Support - Sitelinks
The thing is you cannot determine which links get listed in Sitelinks. It's all totally animated and driven by an algorithm and the probability is that relates to traffic (this is Google after all!). That also means that if you cover topics which don't drive a lot of traffic that that topic will never get a site link - even if you are the #1 source on Google for that topic!
On the other hand, it's actually very interesting for me (and you) to know what other people want to know about in terms of search queries. I happen to know (for other reasons) that yesterday my website got a lot of hits for "selling art from home" and guess what's in the sitselinks for today! (see above!)
Google also gives you some tips - and I'll be making sure that I use these in future - including asking Weebly how come anchor text has still not made it into the feature list!
There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site's internal links, make sure you use anchor text and alt text that's informative, compact, and avoids repetition.
Why you can't find an art business on Google
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Katherine Tyrrell writes about art, artists and the art business and has followers all over the world. She also delivers workshops for art organisations and reviews websites and career strategies for artists.
Art Business Blogs
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