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  • SHIP ART
    • How to pack artwork >
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Art Business Info: NEWS

​about art for artists

Art Business & the Coronavirus Pandemic Recession

16/6/2020

1 Comment

 
Catch up on my recent articles about the Pandemic Recession on my main blog (posted there because a lot of artists follow it and it gets lots of readers!).

You can catch up here:
  • READ: It's time to talk recession - and what next!​
The Covid-19 Pandemic to date has made economic survival very difficult for a number of artists.  However the coming Global Recession is going to make life difficult for a lot more artists - all around the world.

It's time to take stock and think about what this means - in the short term and the next 2-3 years.
  • READ: The Pandemic Recession: Likely Impact on Art Sales and Artists
​In this post I'm beginning to set out an overview of what I think are key issues for artists during The Pandemic Recession. It includes some background reading and covers
- the biggest drop in economic growth since records began
​- the impact on art sales and artists
- lessons for artists from the 2008 recession
Picture
The biggest drop in GDP in the UK since records began
PLUS recent initiatives to support artists
  • READ: The Artist Support Pledge
PLEASE DO NOT post art if you're NOT a career artist whose livelihood is currently in jeopardy due to Coronavirus. There's way too much amateur art being posted by people who cannot possibly be paying their household and business bills through the sale of their art. That, to my mind, is just plain selfish and attention-seeking given the intention of this project is to support those self-employed professional artists who have lost their ability to earn their normal income e.g. from sales of exhibited paintings in art galleries and art fairs, teaching art to students and the normal sort of work which many professional artists engage in.
PLUS in relation to Teaching Art - I wrote on my botanical art news blog about the implications for teaching art. Planning considerations are essentially generic whichever type of art you teach.
  • READ Botanical Art Education: planning considerations re. coronavirus
The one thing that is certain is that the virus is not going away any time soon. All that is happening right now is that the reproduction rate is being cut - but a very small percentage of the community has been infected and the virus is still in the community.
I'm going to be continuing to write about the implications of the Pandemic Recession on changing business practices and art business models
  • on Making A Mark - in the coming months,
  • with catchup posts on this Art Business Info News Blog​

READ about the Key Points for Artists, Art Teachers and Art Galleries to date below

Read More
1 Comment

Did you know that when Google likes you they do this?

4/1/2019

0 Comments

 
Picture

Sitelinks - and what people look at on your website

  • Sitelinks gives you a more prominent profile on Google.
  • Sitelinks also suggest your website is a trusted site.
  • They also mean you're attracting enough traffic to warrant highlighting your website - because you simply do not get any sitselinks until your website has been around for a bit, attracted a decent amount of traffic and gets updated regularly.
The links shown below some of Google's search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for. Google Support - Sitelinks
The thing is you cannot determine which links get listed in Sitelinks. It's all totally animated and driven by an algorithm and the probability is that relates to traffic (this is Google after all!). That also means that if you cover topics which don't drive a lot of traffic that that topic will never get a site link - even if you are the #1 source on Google for that topic!

On the other hand, it's actually very interesting for me (and you) to know what other people want to know about in terms of search queries. I happen to know (for other reasons) that yesterday my website got a lot of hits for "selling art from home" and guess what's in the sitselinks for today! (see above!)

​Google also gives you some tips - and I'll be making sure that I use these in future - including asking Weebly how come anchor text has still not made it into the feature list!
There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site's internal links, make sure you use anchor text and alt text that's informative, compact, and avoids repetition.
REFERENCE:
  • Sitelinks | Google Support
  • Sitelinks | Wikipedia
  • Google Sitelinks: The Ultimate FAQ | Cristian Mezei (March 3, 2008), 

Why you can't find an art business on Google
​

HOWEVER First you have to get your website to register with Google - which means you need to tell Google about it. ​​
Google tells you some of the simple reasons why your art business might not be registering on Google eg
  1. Your business isn't verified.
  2. ​Your business appears on Google Maps, but doesn’t always appear in search results.
  3. You recently added or edited your business information.
  4. ​Your business information doesn’t comply with our guidelines.
Check out the explanations of what what do in 
  • Can't find business on Google
  • Add a business before it opens for those not yet online....
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Knowledge Panel/Graph
​

Of course you've really made it with Google when you have a location based business and Google decided you need a knowledge panel. Or so you might think. 

However you'd be wrong as Google's Knowledge Graph functionality tends to pick up the information from public information sources such as Wikipedia in order to create a Knowledge Panel!

So this is one for the famous artists, art galleries and art studios - but not for their websites!

Google's new Activity Card
​

Google turned 20 in 2018 and came up with a new trick for presenting search results.

It's called the Activity Card and this Trusted Reviews article (below) explains how it works - and why it's been designed - with the images indicating that it's very much oriented to fast search using a smartphone.

READ Google presents ‘Evolution of Search’ with Lens, Activity Cards, Collections and Discover

Writing all of this has made me think I really need to write up all the techie bits for Websites for Artists which haven't made it on to the website yet! That will join the "to do" list for 2019!
0 Comments

What happens when your "tech guy" disappears?

24/8/2018

0 Comments

 
What happens if your "tech guy"
  • stops communicating?
  • disappears?
  • unplugs for the last time - and dies suddenly?

I've been amazed over the years by the extent to which artists put their trust for the tech side of their whole online life - their website, their way of communicating online and for some major income streams from their art business - to one person - your "tech guy"
Picture

The sad truth
​

​I was reminded of this when reading a post by Gail Sibley about 5 Lessons Learnt From The Loss Of My Tech Guy.

RECOMMENDED READING: I commend the post to those who are very dependent on A. N. Other for their online art business for an account of what can happen when it really happens - and your "tech guy" dies.
​

How to avoid being left in limbo
​

I've long been an advocate of the fact that people need to learn how to do as much as they can for themselves - just because it makes your business more robust (and less risky to tech guy disappearing) and because it costs a lot less money!

However I also recognise that as your art business builds you will need help - and that means employing experts to help you do things you need to do with your art business - including the tech side of being online. Whether it's building, maintaining and developing your website, making a video for your online classes or building a subscription based forum for your teaching online.

The thing is you ALWAYS need to remain in control if you want to be secure your art business and your art income.

That means:
  • YOU cannot allow another person to have total control over your website - you must manage the risks of them "falling under a bus"
  • YOU must ALWAYS own your own domain name - in your name - not the name of your tech guy. Otherwise the credibility that you build for that domain name is owned by him not you.
  • YOU must ALWAYS have access to your own website - as well as your tech guy. That means knowing ALL the relevant passwords. That means thinking very hard before building functionality for systems that he had a licence for but you don't
  • YOU must have access at all times to your email subscription database - otherwise you might have to build it all over again from scratch - but without being able to email them to tell them. Plus you MUST have a written agreement with your "tech guy" about the security of that data.
  • YOU run a major risk if your system is a one-off built by the tech. guy and not understood by anybody else. That could mean starting again from scratch if he disappears!

So if you need help to run the tech side of your art business life online think about the "what ifs"
  • what if he's not around any more - what do you not have access to, what parts of your online life are in jeopardy?
  • what if you argue and/or he holds you to ransom re. the increase in his fee. This has happened to people I know more times than I thought possible!
  • what if you want to move your website to another tech guy - do you have an agreement in places for how this happens - sensibly and efficiently?

Identify the risks - and manage them
​

IDENTIFY:
  • The specific RISKS of every aspect of the tech. side of your art business
  • The nature of the IMPACT on your art business life (time/effort) and income ($/£000) if your tech guy disappeared/was no longer available and/or no longer working for you
  • identify how to REDUCE YOUR RISKS and what action you need to take to reduce each specific risk eg agreements as to your access to the systems which support your business
Then TAKE ACTION to make your art business life more secure for the future.

Remember even the best of chums can fall out - or your "tech guy" can suddenly die. So even if your tech guy is the best tech guy ever, you MUST  have a fail-safe plan that works in your back pocket.
0 Comments

NEW Page: Web Content for Artists

15/4/2018

2 Comments

 
I've created a new page about Web Content for Artists. It's particularly relevant to those artists who use their websites to market their various artistic activities e.g. making art and selling it. commissions and tuition.
Picture
Example of a hierarchy of website pages for a busy artist with different income streams
My credentials for creating this page are that I've probably inspected and reviewed information on over 10,000 art websites while blogging about art on my main art blog Making A Mark. I've often got the impression that artists managed to get their images online and write something brief about themselves and then rather ran out of steam - or were not too sure what to do next.

As you know this website is about the art business side of art. I've also noted that some artists have a number of different ways they interact with others - but lack the relevant business pages that really need to be present as well. 

So this page aims to provide a resource and get people thinking about how they can improve their website. It also maybe highlights some issues some artists have never thought about.

The new page Web Content for Artists covers and provides brief guides to and TIPS about:
  • essential pages
  • website menus and navigation
  • content for home pages
  • content for image galleries
  • content for news
  • content for "about the artist"
  • content for a contact page
  • Terms and Conditions Content
  • Privacy Page

The Privacy Page is especially relevant to all those artists who have dealings with anybody living in the European Union - given we are now just over a month away from the new General Data Protection Regulation coming into force (see Data Protection for Art and Artists).

The reason for emphasis on the Terms and Conditions pages is that I see far too many websites which neglect the fact that any business interaction with customers via the website involves explicit or implied contracts and all the relevant legislation and regulations relevant to such business. In particular, I see far too few which really get to grips with their terms and conditions of business.

This is intended to complement other pages in my Website for Artists sub-section of MARKETING which are (at present):
  • Website for Artists  (general advice)
  • Why websites matter
  • Options for websites
  • Web design for artists
  • Writing for the web

In the interests of updating and improving content, I'd be interested to have your FEEDBACK about the new page. You can either comment on this post or use the feedback form on my "contact" page
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2 Comments

Google goes 'mobile first' indexing

29/3/2018

0 Comments

 
If you are still on an old school fixed pixel width website and haven't as yet upgraded to a responsive template and become mobile friendly, you will want to know that Google is migrating to mobile-first indexing for its search engine.
​

(see Rolling out mobile-first indexing on the Official Google Webmaster blog) .
Picture
Mobile-first indexing means that Google will use the mobile version of the page for indexing and ranking.

This in part reflects that most people using search are now on a mobile device.

This means:
  • sites using responsive web design or dynamic serving are generally set for mobile-first indexing.
  • sites which have two versions of their site will continue to have the non-mobile version used for indexing.

In addition, starting in July 2018, web content that is slow-loading may perform less well for both desktop and mobile searchers.

You'll find out if your site is affected via the Google Search Console (new name for Google Webmaster)

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ABOUT ART BUSINESS INFO. FOR ARTISTS
This website aims to provide a compendium of resources about the art business for artists. Please read "PLEASE NOTE"

It helps artists learn how to do better at being business-like, marketing and selling their art and looking after their financial security.
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Copyright: 2015-2021 Katherine Tyrrell | Making A Mark Publications
​
- all rights reserved
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If you've got any suggestions for what you'd like to see on this website please send me your suggestion
PLEASE NOTE:
1) Content and the law change all the time. It's impossible to keep up with it if you're not working on the topic full time. 
​2) I research topics carefully. However, I am totally unable to warrant that 
ANY and/or ALL information is 
  • complete and/or
  • professional and/or
  • wholly accurate and/or 
  • all links lead to the most current information (at the time of writing)​
​3) Hence all information I provide comes without any LIABILITY whatsoever to you for any choices you make. 
4) This website is FREE FOR YOU but not for me. ​Links to books are Amazon Affiliate links. Buying a book via this website means I get a very small payment which helps to fund and maintain this website. .I much appreciate any support your provide. Adverts are provided by Google AdSense - but the adverts do not mean I endorse the advertiser.
Photo used under Creative Commons from Keith Williamson
  • Home
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    • Starting Out - Tips
    • Being a Professional artist >
      • Working Lives of Professional Artists
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      • Artists Unions
    • Best Art Business Books
    • Learning Opportunities >
      • Art Schools in the UK
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    • Image Management for Artists >
      • How to photograph art
      • How To Scan Artwork
      • How to back up image files
    • Law for Artists >
      • Legal Matters
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      • Brexit Guidance for Art and Artists
    • Business Management for Artists >
      • Risk Management for Artists
      • How to spot Art Scams / Fraud
      • Life in an Art Market Recession
      • Coronavirus COVID-19 and Art
  • MARKETING
    • How to write an Artist's Statement >
      • What is an Artist Statement?
      • Why you need an Artist's Statement
      • TIPS How to write an artist statement
      • The Language of an Artist's Statement
      • What an artist statement should contain
      • Examples of Artists Statements
    • How to write an Artist's Resume or CV >
      • Social Media summaries
      • CV for Artists
      • Resume for Artists
      • Biography for Artists
    • How to sign a painting, drawing or fine art print
    • Business Cards for Artists
    • How to write a press release for an artist
    • The Private View Invitation
    • Publicity for Juried Exhibitions
    • Websites for Artists >
      • Why websites matter
      • Options for Websites
      • Web content for Artists
      • Web design for artists
      • Keeping Google Happy
      • Writing for the Web
    • Image & Video sizes for Social Media Sites
    • How to be mobile-friendly
  • SELL ART
    • Trading Law & Regulations for Artists (UK)
    • E-commerce for artists
    • Art Exhibitions & Competitions >
      • Juried Exhibitions & Art Competitions
      • Juried Art Exhibition Checklist for Artists
      • How to cost a juried exhibition entry
      • How to make labels for an art exhibition
    • A Guide to Art Agents and Consultants
    • A Guide to Art Dealers & Galleries >
      • How to find the right gallery
    • The Artist-run Gallery
    • The Vanity Gallery
    • Art Fairs
    • Alternative Options for Exhibitions
    • How to Sell Art from Home
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  • FRAME ART
    • List of Recommended Picture Framers
    • Conservation Products
    • Framing for open exhibitions and art competitions
    • Framing Videos
    • How to hang a picture
  • SHIP ART
    • How to pack artwork >
      • How to pack and ship pastel paintings
    • Packaging materials
    • How to ship art internationally >
      • Rules of Origin
      • Export Licences for Cultural Goods
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    • How to mail art - Post & Parcel Services
    • UK & Ireland: Art Transport Services
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  • COPYRIGHT
    • Copyright and artists' rights
    • BASICS: Copyright Infringement and Fair Use
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  • MONEY & TAX
    • How to work out profit from an art sale
    • How to Price Your Art >
      • How important is price when buying art?
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    • Insurance for Art and Artists >
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