Art Business Info: NEWS
about art for artists
As many of you will already know (if you read your emails!), Feedburner is terminating its email subscriber service in July - so I need to find a new home for my subscribers to Art Business Info for Artists - NEW.
I'm trialling follow.it for the email service for all those subscribed to this blog.
This should be the last email you get via Feedburner - when I work out how to switch off the Feedburner code for transmission! Should you get two sets of emails by mistake, I'd appreciate if you could let me know!
The good news is you shouldn't need to do anything! That's because I'll be getting my list of email subscribers imported into follow.it tomorrow. (Somebody has to do that for me as I have more than 100. It's a precaution against spammers!)
All future emails from this NEWS blog should come to you from follow.it and will look something like the one below which comes from my Making A Mark blog which I started at the end of last week.
The other main difference is that the subscription link - for new signups - is in the right-hand column of this blog (which you won't see if you're on a mobile/cell phone but will see on a desktop or tablet/iPad - and now looks somewhat different and, I think, a little easier to see.
If you want to recommend this new blog to friends or colleagues, then this is the link to refer them to.
Another difference is that there's a new photo of ME in the right-hand column, due to the fact I'm five years older and 35kg lighter from the previous one! (I'm getting fit for surgery, which will happen this autumn).
On the 25th May 2018 - in less than 60 days - The General Data Protection Regulation comes into effect. It affects everyone and every organisation having data transactions with individuals who live/work in the European Union.
This blog post is about resources I've been trying to pull together about GDPR - for artists and art organisations - societies, charities, schools, galleries etc.
This means it INCLUDES:
NEW PAGE Today I'm launching my new resource page about General Data Protection Regulation for Artists and Art Organisations. - which is very much a work in progress. You can find it in the Office Practices section of the website. The art organisations include: art societies, art galleries, art dealers and art schools.
Previously, I've written two long blog posts on Making A Mark:
The NEW PAGE includes links to useful resources not included in the blog post and builds upon what I've previously written. I'm still looking and still finding new resources which might be helpful - but you may have to do a lot of reading.
RECOMMENDATION: Besides the links to the publications and resources produced by the Information Commission (first section), the section I'd suggest people take a look at is that relating to Issues for Art Organisations. It includes a very useful document written by The Arts Society providing guidance to its branch societies.
I'm also hoping to develop a section for "Artists as Sole Traders".
The one thing I have discovered is that more and more information is being published the closer we get to 25th May - and it's likely that a lot more will emerge as issues are tested in the courts thereafter.
Bottom line - this is a live issue for anybody who is creating transactions involving the personal data of anybody living in the EU.
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DISCLAIMER: I am NOT an expert on this topic - even if I know more than you! Like you I'm just trying to work my way through the maze of online information about GDPR. You are also not my client and I do not know your individual circumstances - meaning I have no liability to you in any circumstances should you choose to rely on any of the materials on this blog or website - although whatever is published by the ICO should be more authoritative than most!
I've always maintained that Damien Hirst's real talent lay in marketing and selling. For me he is a classic example of an artist whose ability to work out how to market his art - and to manipulate the art market for his benefit - considerably outweighed his talent as an artist.
The False Narrative of Damien Hirst's Rise and Fall
by Felix Salmon in the New Yorker (6th December 2017)
This article is a "must read" because it highlights how Hirst has fundamentally challenged the notion of:
With the 2008 auction, Hirst moved out of the world of commodities, which are bought and sold speculatively with a profit motive, and moved into the world of luxury goods, which are bought to be consumed and enjoyed. Which is exactly what art should be!
It also focuses on the fact that by moving art sales to "direct sales" between artist and art collector, a considerable amount of art market data has moved out of the reach of those who purport to know about 'value'. All they know about now is the amounts which are in the public domain because of art sold at auction. That's not always where the important sales are done any more.
After (his 2008 auction sale) Hirst started selling his work directly to collectors, at scale, and stopped playing by the established gallery-system rules. Hirst’s galleries were furious, but there was nothing they could do about it. Freed from gallery constraints, Hirst could make the work he wanted to make, and sell it at whatever price his collectors were willing to pay.
Hirst is obviously an artist operating at the very high end of the market. He's ripped up the rule book and started to reinvent the art market.
After partnering with an auction house in 2008 to create a gigantic sale of his work, in 2017 he partnered with a Francois Pinault (the French luxury goods billionaire) and took over two museums to create an enormous thematic show and made the Venice Biennale an explicit commercial venue for buying art.
Hirst says that sales from his latest show, in Venice, reached a jaw-dropping three hundred and thirty million dollars as of early November.
One has to ask to what extent artists operating further down the food chain can do the same thing:
To my mind it's perfectly possible - but only if artists hone their marketing and selling skills as well as those related to creating art and partner with the right people and platforms.
We've already seen it to some extent with the achievements of those who have created a credible art business by selling direct to collectors online.
Now we need to see whether artists start partnering with venues to sell their art in new ways - just like Damien Hirst...
Like I said - it's a recommended read for those who acknowledge that marketing has a lot to do with how value is created in the art market.
[UPDATE: This new section and this blog post have been revised since first published]
Back in August I indicated I was developing a new section for the Art Business Info for Artists website.
I've now published the NEW SECTION page which I'm calling PRACTICE as shorthand in the main menu.
However it's full title is PRACTICE - How to be a successful artist - and it's about what else you need to do to become successful besides making art!
I'm grouping content into three areas - outlined below and publishing contents as I finish each new section.
Live links are shown in red
Real Life Business Practices
How you can help
In terms of future development of this section, it would be especially helpful to know what are the things that
I'll be developing more content for this new section over the winter so....
if you want to keep up with more developments and new content
I suggest you
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My new Facebook Page aligned to this site has had 590 likes in its first week of operation. Many thanks to all of you who liked it!
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Katherine Tyrrell writes about art, artists and the art business and has followers all over the world. She also delivers workshops for art organisations and reviews websites and career strategies for artists.
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