Paying for health care and business insurance, saving for retirement and recovering from disasters can be tough to handle for artists without traditional jobs  'The Moneylender and his Wife' by Quentin Massys (1456-1530) Smart Art: Why More Artists Need to Study Business is an article and a 20 minute podcast (RECOMMENDED). This post provides a quick briefing on what it's about. They both focus on why artists need to be more than just talented artists in order to succeed and survive in the art world and what they need to know and do. All quotations are from the article unless otherwise stated. Traditionally, the artist was seen as this type of person who was aloof or being unaware of the real world. It gave them some X-factor. But not anymore, because there are more than 2 million artists in the U.S., and they have to survive somehow. According to data, we know that only 40% of them will remain as working artists within five years, and only 10% of them will persist in the long run. The participants are:
CERF+ is committed to helping artists build resilient careers through sustainable business practices that can contribute to the likelihood of rebounding from setbacks, whether due to minor mishaps or major emergencies. Key points include:
 Ghost Ship - Site of a fire on December 2, 2016 that killed 36 people in an artists' collective housed in a warehouse in Oakland, California Artists need to know:
and finally...... My response to the first comment on this article from Luis G. Renart, Emeritus Professor of Marketing, IESE Business School, University of Navarra, Barcelona, Spain is my 2013 post Picasso the businessman - branding and the value of art a.k.a. this man doesn't understand what an astute business man Picasso was! REFERENCE: Subscribe to Art Business Info. for Artists - NEWS by Email
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I've just been updating my Insurance for Art and Artists page for the 1,000 year flood in Houston.
Those who already know it, will know that I do case study features to show what happens when the "these things always happen to somebody else - not me" event actually happens! The case studies feature
The situation in Houston
What's really interesting is that most of art museums seem to have learned the lesson from Superstorm Sandy - which saw art galleries in the Chelsea area of New York flooded and lots of stock lost and the galleries closed for a significant time while plaster and floors were ripped out and the interior was reinstated. The art groups seem to have thought through what to do. Or have moved very fast since. There's now an Emergency Resources for Artists in Houston Google Spreadsheet that can be found here Not so the artists. I've seen a number on social media who have lost their studios - and never ever anticipated they would be affected by flooding. Sadly I gather some/many are also not insured for flooding. Has your art group thought about to respond to an emergency?
The time to think about how best to respond to an emergency is BEFORE it happens. It's called "risk management".
Will your studio survive a major flood?
Have you thought what you would do if your studio was destroyed along with your equipment, materials and stock of artwork?
Do you insure your art business for unexpected and catastrophic events? Have you even thought about you might need to insure for? (You may be surprised). I RECOMMEND you have
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AuthorKatherine Tyrrell writes about art, artists and the art business and has followers all over the world. She also delivers workshops for art organisations and reviews websites and career strategies for artists. 
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