Art Business Info: NEWS
about art for artists
Last week I published a new page "How to sign a painting, drawing or fine art print" on this website. Importantly, it covers how a signature can affect the marketing and selling of your art - and what factors you should consider before signing your art.
The NEW PAGE covers:
This is the third reincarnation of this page which started off some years ago and has been on two other websites where I ran polls which asked people how they signed their art. Those polls received over 2,000 responses but I've had to restart the polls on this website - and below you can see some of the results from previous polls.
The charts below cover:
Size and location of the signature: 75% of the 2,444 people who voted on the first poll made an effort to make sure their signature was readable and was also somewhere where you might expect to look for it. The most traditional place for a signature is one of the bottom corners with bottom right being the most favoured - but there is no rule about this. A signature can be easily found without being in a traditional place or obvious when you first look at an artwork. In general, I caution against loud and ostentatious signatures as you instantly eliminate a number of potential buyers with signatures which overwhelm an artwork.
Planning the signature: More than half the artists who responded to the polls thought about their signature when planning the artwork. Other were more spontaneous - or only signed when in the mood or remembered.
Dating the artwork: Dates are very often associated and aligned with signatures - so it seemed sensible to also ask about dating. As you can see, opinions on dating are much more mixed.
You can read a lot more about signing an artwork - and the impact this has on its value and both contemporary art markets and over time - if you study the new page about How to sign a painting, drawing or fine art print.
This is relevant to all artists and arts organisations that practice direct marketing i.e. any method of communication which is directed to particular individuals.
Even if you are not going to comment on the consultation, you probably need to be aware of the contents - particularly if you keep lists of people you contact via email or newsletters.
The Information Commissioner in the UK proposes to introduce a Direct Marketing Code of Practice - as required by the Data Protection Act 2018.
This month the Information Commissioner's Office (ICO) has
Quotes in this blog post come from the draft code of practice.
What is direct marketing?
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Katherine Tyrrell writes about art, artists and the art business and has followers all over the world. She also delivers workshops for art organisations and reviews websites and career strategies for artists.
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