Paul Klein on How to Succeed as an Artist

This video is well worth watching by those trying to succeed as artists.

Paul Klein has been involved in the art world and with artists for over 40 years. He used to run a gallery. He now focuses on teaching an online professional course for artists - and he works as mentor to TED Fellows.

Making good art is a necessary but not sufficient condition for becoming a successful artist.

He considers there are three necessary preconditions for being a successful artist

1. Be Distinctive - do not resemble other people. Be yourself and find what makes your work distinctive
2. Become Engaged - it's not all about the art, you have to get out of your studio Associate with those who are better than yourself. Make opportunities for your art to get seen and for more eyeballs to see your work.
3. Make Good Art - everything is subjective. People respond in an emotional visceral way to your art.

He identifies a mantra I have heard from a number of people - and frequently repeat to artists I've met in the last decade or so.

50% of an artist's efforts should be outside of making art - that means 30-70 of an artist's time should be on making an artist's career.

Sometimes artists can benefit enormously by having

• a business partner,
• a long term business strategy - and
• by applying creativity to their career.

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