Art Business Info: NEWS
about art for artists
Paying for health care and business insurance, saving for retirement and recovering from disasters can be tough to handle for artists without traditional jobs
Smart Art: Why More Artists Need to Study Business is an article and a 20 minute podcast (RECOMMENDED). This post provides a quick briefing on what it's about.
They both focus on why artists need to be more than just talented artists in order to succeed and survive in the art world and what they need to know and do.
All quotations are from the article unless otherwise stated.
Traditionally, the artist was seen as this type of person who was aloof or being unaware of the real world. It gave them some X-factor. But not anymore, because there are more than 2 million artists in the U.S., and they have to survive somehow. According to data, we know that only 40% of them will remain as working artists within five years, and only 10% of them will persist in the long run.
The participants are:
CERF+ is committed to helping artists build resilient careers through sustainable business practices that can contribute to the likelihood of rebounding from setbacks, whether due to minor mishaps or major emergencies.
Key points include:
Artists need to know:
My response to the first comment on this article from Luis G. Renart, Emeritus Professor of Marketing, IESE Business School, University of Navarra, Barcelona, Spain is my 2013 post Picasso the businessman - branding and the value of art a.k.a. this man doesn't understand what an astute business man Picasso was!
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Katherine Tyrrell writes about art, artists and the art business and has followers all over the world. She also delivers workshops for art organisations and reviews websites and career strategies for artists.
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